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Zenith Bank: The Marketing of an Initial Public Offering
Clawson, James G.; Amangbo, ChinyeluCase DARDEN-M-0751-EMarketingThis case is useful in teaching marketing strategy as part of a marketing course. It can also be used to teach promotional strategy. Only one week into Zenith Bank of Nigeria’s initial public offering (IPO), Jim Ovia and his management team faced a new regulation that required that the capital base of banks be raised from (Nigerian naira) NGN2 billion to NGN25 billion. They needed to review their approach to marketing the IPO and try something ou...Starting at €8.20
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Erika James: The Life and Career of an Associate Professor
Clawson, James G.; Yemen, GerryCase DARDEN-OB-0957-ELeadership and People ManagementErika James had been in academe for nine years and was a tenured associate professor at the Darden School when she was asked to be the Associate Dean for Diversity, a new position at the school. She discussed the offer with her colleagues and contemplated the matter thoroughly. The position would bring with it a sizeable increase in pay, much more responsibility, and many more administrative meetings, with a continued requirement to meet her teac...Starting at €8.20
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Dennis Paustenbach: I Never Thought of It as Work
Clawson, James G.; Yemen, GerryCase DARDEN-OB-0988-ELeadership and People ManagementSuitable for graduate level and executive education programs, this undisguised case describes the life of Dennis Paustenbach, president and CEO of ChemRisk, and what, to his mind, is the typical life of a senior executive: many demands on one’s time, multiple projects, and serious consequences for inattention, both personally and professionally. This case can be used to teach students about individual behavior, Type A behavior, time and priority ...Starting at €8.20
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Landau Media
Clawson, James G.; Burger, ChristophCase DARDEN-OB-1048-ELeadership and People ManagementLandau Media provides media monitoring on a subscription basis to measure the impact of corporate communication. CEO and Founder Lothar Landau wonders whether his creation is prepared for the future. On the firm's 15th anniversary, Landau asks himself: Had he built the right organizational architecture? Had he been able to create the most effective organizational culture? What did the future of the media monitoring industry look like? What kind o...Starting at €8.20
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The Story of K2 and the Brotherhood of the Rope
Clawson, James G.; Yemen, GerryCase DARDEN-OB-0979-ELeadership and People ManagementSuitable for undergraduate, graduate, and executive education programs, this version of the K2 story provides the full version of the story based on sequential dates. Written as a replacement for the much-used Greenland Case (UVA-OB-0581) this undisguised case can be taught in a similar manner. Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2—the second highest in the world. After failing to succ...Starting at €8.20
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Odyssey: The Life and Career of a Senior Consultant
Clawson, James G.; Bevan, GregCase DARDEN-OB-0788Leadership and People ManagementWhoosh, is that all there is? On the eve of becoming a partner at a well-known consulting firm ("the stuff MBA dreams are made of"), a senior executive starts to question what he is doing with his life. Walt Shill graduated from the Darden Graduate School of Business Administration at the University of Virginia and worked his way up at McKinsey Consulting to become the first American partner in the Japanese office. Shill and his family move back ...Starting at €8.20
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St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu; Yemen, GerryCase DARDEN-OB-0908-ELeadership and People ManagementThis case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to meet customer needs while generating value in return irrespective of the context—consumer, business-to-business, or nonprofit. It also demonstrates how charitable organizations could be funded as nonprofits but grow into revenue-generating organization...Starting at €8.20