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"Englishnization" at Rakuten (A) (Spanish version)
Neeley, TsedalCase HBS-415S24Strategythose who do not reach their target score by the deadline risk being demoted. As Englishnization progresses, loss of productivity, lack of time to study, and conflicted views among managers impede staff success. Some employees even question the relevance of Englishnization, particularly for staff working exclusively in Japan. Fifteen months since the announcement, the vast majority had not yet reached their target English proficiency scores. Wit...Starting at €8.20
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Language and Globalization: "Englishnization" at Rakuten (A)
Neeley, TsedalCase HBS-412002-EStrategyHiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces Englishnization - a highly publicized aggressive two-year English proficiency mandate for all 7,100 of Rakuten's Japanese employees. Mikitani's goal is not only to ensure the success of the organ...Starting at €8.20
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Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
Neeley, Tsedal; Ryder, TomCase HBS-416046-ELeadership and People ManagementCommunicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note will serve leaders and members of diverse groups as they find their voice to inspire, unite, and engage others through messaging. With multiple examples as a backdrop, we highlight f...Starting at €8.20
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The Global-Local Tension: Vodafone CEO Vittorio Colao Leading with "International Values and Local Roots" (A)
Neeley, TsedalCase HBS-419031-ELeadership and People ManagementVittorio Colao, CEO of telecommunication giant Vodafone, must respond to reports of disturbing accounting practices at two of Vodafone's operating companies. In one case, 60 million have been misreported due to a series of failures to check manual accounting processes. The situation has been escalated to Vodafone's audit committee, which expects Colao and his team to act drastically. In the second case, 7 million have been misreported throu...Starting at €8.20
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The Global-Local Tension: Vodafone CEO Vittorio Colao Leading with "International Values and Local Roots" (B)
Neeley, TsedalCase HBS-419032-ELeadership and People ManagementVittorio Colao, CEO of telecommunication giant Vodafone, must respond to reports of disturbing accounting practices at two of Vodafone's operating companies. In one case, 60 million have been misreported due to a series of failures to check manual accounting processes. The situation has been escalated to Vodafone's audit committee, which expects Colao and his team to act drastically. In the second case, 7 million have been misreported throu...Starting at €5.74
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From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into "Digital Shockwaves" (A)
Neeley, Tsedal; Keller, JT; Barnett, JamesCase HBS-419027-ELeadership and People ManagementThierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital shockwaves would cause transformative disruption and become key to competitiveness for companies, including his own. To take the digital leap, Breton needed Atos to undergo dual di...Starting at €8.20
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CEO Thierry Breton Leading Atos Into "Digital Shockwaves" (A) (Spanish version)
Neeley, Tsedal; Keller, JT; Barnett, JamesCase HBS-420S10Leadership and People ManagementThierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital shockwaves would cause transformative disruption and become key to competitiveness for companies, including his own. To take the digital leap, Breton needed Atos to undergo dual di...Starting at €8.20
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)
Neeley, Tsedal; Cekin, EselCase HBS-417071-ELeadership and People ManagementSupplements the (A) case. Galya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey o...Starting at €5.74
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
Neeley, Tsedal; Cekin, EselCase HBS-417068-ELeadership and People ManagementGalya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or Central Asia, Molinas mu...Starting at €8.20
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (B)
Neeley, Tsedal; Cekin, EselCase HBS-417069-ELeadership and People ManagementSupplements the (A) case. Galya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey o...Starting at €5.74