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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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Eden McCallum
Gardner, Heidi K.; Eccles, Robert G.Case HBS-409060-ELeadership and People ManagementThis case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.Starting at €8.20
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The Overcommitted Organization
Mortensen, Mark; Gardner, Heidi K.Article HBS-R1705C-EBy assigning people to multiple teams at once, organizations can make more-efficient use of time and brainpower and do a better job of solving complex problems and sharing knowledge across groups. But competing priorities and other conflicts can make it hard for teams with overlapping membership to stay on track. Group cohesion often suffers, and people serving on several teams concurrently may experience burnout. Through extensive research and c...Starting at €8.20
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Michael Clark at Regency Consulting Partners
Gardner, Heidi K.Case HBS-414040-ELeadership and People ManagementStarting at €8.20
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20
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Crafting a Career Narrative for New Professionals
Gardner, Heidi K.; Zalisk, AdamCase HBS-413122-ELeadership and People ManagementThis note suggests an approach for developing an effective "career narrative" - a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can leverage their career story, but also consider what role more senior mentors can - and should - play in cultivating and sharing juniors' career narratives.Starting at €8.20
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GlaxoSmithKline: Sourcing Complex Professional Services, Supplementary Materials
Gardner, Heidi K.; Hodges Silverstein, SilviaCase HBS-414034-ELeadership and People ManagementStarting at €8.20
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Bridgewater Associates (Multimedia Case), Teaching Plan
Polzer, Jeffrey T.; Gardner, Heidi K.Teaching Note HBS-413115-ETeaching Plan for 413702.Starting at €0.00
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GlaxoSmithKline: Sourcing Complex Professional Services, Teaching Note
Gardner, Heidi K.; Hodges Silverstein, SilviaTeaching Note HBS-414050-ELeadership and People ManagementTeaching Note for 414003.Starting at €0.00
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Back Channels in the Boardroom
Gardner, Heidi K.; Peterson, Randall S.Article HBS-R1905G-ELeadership and People ManagementThe agendas of company boards are so packed that it's hard to get to every question and concern during regular meetings. So between meetings, directors do what members of a team always do in this situation: They start having conversations on the side. Conducted properly, side discussions allow directors to work together efficiently--to trade opinions, share information, and exert influence. But conducted improperly, they encourage political maneu...Starting at €8.20