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El juego de la cerveza: Simulación de la cadena de suministro - Simulación
Martínez de Albéniz, VictorSimulation PW-2Service and Operations ManagementDuración: 30-45 min
Modos de juego: Síncrono por equipos, asíncrono individual con bots
El juego de la cerveza, una legendaria simulación de la cadena de suministro de los años sesenta, se ha renovado y codesarrollado con IESE Business School para convertirse en una experiencia multijugador participativa en tipo real. Esta simulación interactiva es perfecta para graduados y programas de formación para directivos y tiene el objetivo de ens... -
Improving Last-Mile Productivity at Paack
Markakis, Mihalis G.; Martínez de Albéniz, VictorCase OIT-17-EInformation Technologies, Service and Operations ManagementLast-mile delivery is by far the most operationally complex and costly part of logistics. Nevertheless, it has become a critical function of e-commerce in the last 20 years, particularly during the COVID-19 pandemic. A multitude of actors operate in the last-mile delivery space: first-party logistics companies, such as Amazon; third-party logistics companies, such as DHL; and fourth-party logistics (4PL) companies, many of them gig economy-based,...Starting at €8.20
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Estrategia omnicanal en Camper
Martínez de Albéniz, VictorCase P-1174Service and Operations ManagementMiguel Fluxá, director general de Camper, acababa de regresar de visitar a un cliente, que, además de vender zapatos Camper, estaba entregando ropa de tienda a clientes online. Le pareció una idea inspiradora. Miguel se apresuró a ver a Sito Luis, Director Comercial (CCO) de Camper, para preguntarle si sería posible conectar los pedidos de Camper.com con el stock de la red de tiendas Camper en todo el mundo. Sito respondió que, en principio, debe...Starting at €8.20
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Eden McCallum
Gardner, Heidi K.; Eccles, Robert G.Case HBS-409060-ELeadership and People ManagementThis case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.Starting at €8.20
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Pompeii Brand
Serrano, Alejandro; Martínez de Albéniz, VictorCase P-1194-EService and Operations ManagementA start-up that sells barely 5 million euros worth of mid- to high-end sneakers a year (mainly in Spain) and must expand in Europe considers how to organize its structure of suppliers to improve its productive efficiency without falling victim to the cost of excess inventories. Part of the production comes from two suppliers in Spain and the rest from one in China. The company is also considering starting to work with a new supplier in Turkey. St...Starting at €8.20
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The Overcommitted Organization
Mortensen, Mark; Gardner, Heidi K.Article HBS-R1705C-EBy assigning people to multiple teams at once, organizations can make more-efficient use of time and brainpower and do a better job of solving complex problems and sharing knowledge across groups. But competing priorities and other conflicts can make it hard for teams with overlapping membership to stay on track. Group cohesion often suffers, and people serving on several teams concurrently may experience burnout. Through extensive research and c...Starting at €8.20
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Pizzas Dani
Martínez de Albéniz, Victor; Yankovic, NataliaExercise PE-76-EService and Operations ManagementYour cousin Dani and his friend Albert recently graduated from high school. They want to open a restaurant with an eye to funding their college education. They have identified a good place with some interesting feature on a corner near Dani's house. The location is close to a large school with both day and night classes, and there are only two other restaurants nearby, where Dani always sees long lines of customers, mostly students, but also poli...Starting at €8.20
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Michael Clark at Regency Consulting Partners
Gardner, Heidi K.Case HBS-414040-ELeadership and People ManagementStarting at €8.20
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Distribution Strategy at Mango
Martínez de Albéniz, VictorCase OIT-33-EService and Operations ManagementAntonio Pascual, director of Supply Chain at Mango, was reviewing the initial supply chain indicators for 2021 and reflecting over the struggles of recent months. In March 2020, the COVID-19 pandemic had triggered a global health crisis and caused a severe downturn that had been particularly difficult for fashion retailers, due to the forced closure of stores for many months. Fortunately, Mango had stood strong, with online sales growing signific...Starting at €8.20
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Queue Management: Methodology for Basic Queue Analysis
Lago, Alejandro; Martínez de Albéniz, VictorTechnical Note PN-441-EService and Operations ManagementThis technical note gives a brief account of the methodology for dealing with stochastic queue problems in an analytic way. It is intended to be a guide for the reader to follow the process step by step. This document complements technical note PN-427 which gives a more detailed description of queue phenomena.Starting at €8.20