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Olympus (A)
Lorsch, Jay W.; Srinivasan, Suraj; Durante, KathleenCase HBS-413040-ELeadership and People ManagementAs 2012 approached the woes of the financial crisis seemed to be fading, companies were resuming business as usual and some of the scrutiny on corporate governance practices began to recede as well. That is until another major financial scandal emerged in Japan in the fall of 2011. It was slowly revealed that the 92-year-old camera and medical photo-imaging company, Olympus, had been hiding its losses for more than a decade - to the tune of $1.7 ...Starting at €8.20
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The Ultimate Marketing Machine
Arons, Marc de Swaan; van den Driest, Frank; Weed, KeithArticle HBS-R1407C-EMarketingThough social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn't changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing mark...Starting at €8.20