This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
ASUSTeK and the Google Nexus 7 Tablet
Shih, Willy; Wang, Jyun-ChengCase HBS-613056-EStrategyTo maximize their effectiveness, color cases should be printed in color. Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the lower pr...Starting at €8.20
-
ASUSTeK and the Google Nexus 7 Tablet, Teaching Note
Shih, WillyTeaching Note HBS-613057-EService and Operations ManagementTeaching Note for 613056Starting at €0.00
-
Industrial Metrology: Getting In-Line (B)
Shih, WillyCase HBS-613041-EStrategyRainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement had fueled great market success for the division, but alternative non-contact measurement methods that employed optical or x-ray technologies were rapidly gaining ground in the marke...Starting at €5.74
-
Reverse Engineering, Learning, and Innovation
Shih, WillyCase HBS-611039-EThis background reading looks at reverse engineering in the context of piracy and knock-offs in emerging markets like China. It first considers legal aspects of reverse engineering in strong property rights regimes like the United States as a way of unpacking the legal issues. It considers the importance of tacit or unexposed knowledge, and whether modularizing a system facilitates the recovery of design intent. Finally we look at the role of rev...Starting at €8.20