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Atmel: Igniting the B2c in B2B
Shiv, B; Hoyt, DCase SGSB-M360-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €8.20
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The JIT II Program (A) (Spanish version)
Shapiro, Roy D.; Isaacson, BruceCase HBS-610S11Service and Operations Management1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much access vendors should have to Bose computer systems and facilities, and 3) how to adapt vendor relations as the company grows or as markets change. Students are asked to consider both the buyer's and the vendor's perspective on the buyer-seller relationship.Starting at €8.20
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ClearEyes Cataracts Clinic (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Case HBS-916S10Service and Operations Managementkeeping her physical facility as it is and extending office hours, or renting additional space within her current building. The first appears to be less disruptive to operations but risks alienating her workforce. The second is more disruptive to current operations during construction and will require more capital investment. This case is designed to be taught in a single class session with students who have practiced process analysis.Starting at €8.20
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Venture Capital Deal Sourcing and Screening
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DCase SGSB-E447-EEntrepreneurshipMost venture capital profits come from a small percentage of investments, despite high expectations for each investment made. As a result, a small improvement in selecting portfolio companies can make a substantial improvement in fund results. This case describes the venture capital deal sourcing and screening process. It does not describe the due diligence process in detail, but focuses on initial screening—identifying those companies that ...Starting at €8.20
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Venture Capital Deal Sourcing and Screening - Teaching Note
Strebulaev, I; Gouw-Ranzetta, T; Hoyt, DTeaching Note SGSB-E447TN-EEntrepreneurshipMost venture capital profits come from a small percentage of investments, despite high expectations for each investment made. As a result, a small improvement in selecting portfolio companies can make a substantial improvement in fund results. This case describes the venture capital deal sourcing and screening process. It does not describe the due diligence process in detail, but focuses on initial screening—identifying those companies that ...Starting at €0.00
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The USGA and the State of Golf in the United States
Foster, G; Hoyt, DCase SGSB-SPM52-ECorporate Governance, StrategyThrough the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses were closing than opening. Players complained that it took too long to play golf, new courses were too difficult, and the game was expensive and hard to learn. However, the professional game was thriving, with increasing prize money and t...Starting at €8.20
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The USGA and the State of Golf in the United States - Teaching Note
Foster, G; Hoyt, DTeaching Note SGSB-SPM52TN-ECorporate Governance, StrategyThrough the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses were closing than opening. Players complained that it took too long to play golf, new courses were too difficult, and the game was expensive and hard to learn. However, the professional game was thriving, with increasing prize money and t...Starting at €0.00
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eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
Nair, H; Hoyt, DCase SGSB-M349-EMarketing, StrategyIn 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit both shoppers and retailers. In one case, screens served as “digital storefronts” in four locations throughout New York City for a new fashion brand, Kate Spade Saturday. Shoppers could evaluate products using the screen...Starting at €8.20
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Delwarca Software Remote Support Unit (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Case HBS-915S08Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical...Starting at €8.20
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Delwarca Software Remote Support Unit
Shapiro, Roy D.; Morrison, Paul E.Case HBS-913541-EService and Operations ManagementDelwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical...Starting at €8.20