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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCase DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Starting at €8.20
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TechPro Automates Auto Sales
Murray, MeghanCase DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Starting at €8.20
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Curiosity
Gino, Francesca; Kashdan, Todd B; Disabato, David J.; Goodman, Fallon R.; Naughton, Carl; Fernandez-Araoz, Claudio; Roscoe, Andrew; Aramaki, KentaroArticle HBS-R1805B-ENew research shows that curiosity is vital to an organization's performance: Among other things, it improves engagement and collaboration and helps people make better choices. But although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. The lead Spotlight article elaborates on the benefits of and common barriers to curiosity in the workplace and offers five strategi...Starting at €8.20
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RBC: Transforming Transformation (B)
Bernstein, Ethan S.; Gino, Francesca; Sesia, AldoCase HBS-920045-ELeadership and People ManagementIn 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of "enablers of collaboration" (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. HisStarting at €5.74
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Larry Miller
Gino, Francesca; Frei, Frances X.; Gibson, Hise; Dadlani, AliciaCase HBS-922041-ELeadership and People ManagementUnder the leadership of Larry Miller, chairman and former president of Nike's Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a decade in and out of prison for homicide and armed robberies. While incarcerated, he focused on his education, and graduated with honors from college. After a potential employer rescind...Starting at €8.20
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Poles apart on PZU (C)
Gino, Francesca; Dessain, Vincent; Misztal, Karol; Khayyat, MichaelCase HBS-912015-EAfter a decade-long dispute with the Polish State Treasury, in October 2009 the Dutch insurer Eureko agreed to exit PZU in exchange for compensation. Who was the biggest beneficiary of the settlement: Eureko, the Treasury, or PZU itself?Starting at €5.74
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Organization Behavior Reading: Negotiation, Teaching Note
Bazerman, Max H.; Gino, Francesca; Shonk, KatherineTeaching Note HBS-8409-ELeadership and People ManagementTeaching note for product #8408.Starting at €0.00
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Reclaim Your Commute
Gino, Francesca; Staats, Bradley; Jachimowicz, Jon M.; Lee, Julia; Menges, Jochen I.Article HBS-R1703M-EEvery day, millions of people around the world face long commutes to work. In the United States alone, approximately 25 million workers spend more than 90 minutes each day getting to and from their jobs. And yet few people enjoy their commutes. This distaste for commuting has serious implications for well-being. Studies have found that workers with lengthy commutes feel more anxious and less happy and satisfied with life than those with shorter o...Starting at €8.20
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Leaders as Decision Architects
Beshears, John; Gino, FrancescaArticle HBS-R1505C-ELeadership and People ManagementEveryone from CEOs to frontline workers commit preventable mistakes--from underestimating how long it will take to finish a project to focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain to undo the patterns that lead to such mistakes. But there is another approach: Alter the environment in ways that encourage people to make decisions that lead to good outcomes. Leaders can ...Starting at €8.20
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Reinventing Performance Management at Deloitte (B)
Gino, Francesca; Green, Paul , Jr.; Staats, Bradley R.Case HBS-918021-EStarting at €5.74