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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Starting at €8.20
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCase DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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Lean at Wipro Technologies (Spanish version)
Staats, Bradley R.; Upton, David M.Case HBS-608S07StrategyWipro Technologies, a rapidly growing software services firm based in India, decided to use principles from the Toyota Production System (also known as lean) to fundamentally change their operating model. Looks at why Wipro chose to use lean and how they went about implementing it in a novel context such as this. Provides detail of Wipro's internal and external environment, which was necessitating the change (shift from delivering a low-cost prod...Starting at €8.20
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Radically Simple IT (Spanish version)
Upton, David M.; Staats, Bradley R.Article HBS-R0803JInformation Technologiesthe difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and "own" it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, b...Starting at €8.20
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TCS: The MCA 21 Project
Upton, David M.; Staats, Bradley R.Case HBS-609024-ETata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS' progression from a provider of low-cost technical resources to their goal of becoming an end-to-end technology enabled services provider. However, the project was not only complex but also presented cons...Starting at €8.20
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Hrad Technika (Spanish version)
Upton, David M.; Staats, Bradley R.Case HBS-610S01StrategyExamines a struggling IT outsourcing project from the perspective of the IT services provider--Hrad Technika. When used in conjunction with Tegan c.c.c. (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create a new accounts payable system for Welsh toy distributor, Tegan, the outsourcing firm from the Czech Republic views the project as another step in its progression towards delivering h...Starting at €8.20
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Tegan c.c.c. (Spanish version)
Upton, David M.; Staats, Bradley R.Case HBS-610S02StrategyExamines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of a new accounts payable system to Hrad Technika, a growing outsourcing firm from the Czech Republic, Tegan believes they are getting a problem off their hands. Unfortunately the pro...Starting at €8.20