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EasyLife: Developing a Regional E-Commerce Platform
Miao Cui; Xin Li; Yan Zhao; Sitara Aziz; Yupan Guo; Linhai GuoCase IVEY-9B17M032-EEntrepreneurship, StrategyAfter several years of effort, Dalian Zhongding Information Co. (DZI) had become the leading prepaid card distributor in Liaoning Province. When government regulations and the rise of online third-party payment options sent the prepaid card business into decline, DZI transformed itself into an online intermediary by building a regional e-commerce platform offering fast home delivery, mainly of supermarket products. Despite its marketing efforts, ...Starting at €8.20
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Love Inventory: Business Ecosystem Governance of an E-commerce Platform
Miao Cui; Luya Xing; Lili Cui; Xin Li; Yaozhou Zheng; Shuwen LiCase IVEY-W36316-EStrategyShanghai Zhongdan Information Technology Co. Ltd. (SZIT), established in 2017, was an e-commerce firm focusing on the flash-sales industry. Helping clothing brands clear their inventory quickly, SZIT rapidly attracted a large number of brands and successfully built a business ecosystem that included platforms, brands, shopkeepers, and consumers. To achieve success for all parties, SZIT took a series of measures to empower ecosystem members, such ...Starting at €8.20
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Love Inventory: Business Ecosystem Governance of an E-commerce Platform - Teaching Note
Miao Cui; Luya Xing; Lili Cui; Xin Li; Yaozhou Zheng; Shuwen LiTeaching Note IVEY-W36317-EStrategyTeaching note for product W36316.Starting at €0.00
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Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S26MarketingDiseñado como un caso (b) la clase lado de salida después de la discusión de la (A) y.Starting at €5.74
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Cumberland Metal Industries (B): resultados con Beta Motors para el año modelo de 1978
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S25MarketingDiseñado como una clase lado de salida después de la discusión del caso (A).Starting at €5.74
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Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S27MarketingDiseñado como un casos (c) Clase mano de salida después de la discusión de la (A), (B), y.Starting at €5.74
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Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors (Spanish Version)
Shapiro, Benson P.; Cline, Craig E.Case HBS-518S22MarketingProporciona el fondo de la entrada Cumberland Metal Industries' en el mercado de componentes de automoción como proveedor de partes de equipos de control de emisiones. Cumberland metal debe decidir qué oferta citar el negocio el año 1978 el modelo de motor Beta. La compañía tenía previamente un contrato de tres años por el 100% del negocio de Beta, pero ahora se enfrenta a una situación de competencia en el que una pequeña participación en el mer...Starting at €8.20
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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Case HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €8.20
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Beijing Xiaomi Technology Co.: Growth Via Online Channels
Miao Cui; Yanhong Guo; Feixiang Peng; Jilong Wang; Liang Wang; Tianyue YangCase IVEY-9B14A074-EMarketing, StrategyBeijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store...Starting at €8.20
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Fabtek (A) (Spanish Version)
Shapiro, Benson P.; Moriarty, Rowland T., Jr.; Cline, Craig E.Case HBS-502S26MarketingSe refiere a la selección y programación de las órdenes por un pequeño fabricante de titanio industrial que en los últimos meses se ha visto afectada por las entregas pobres y la falta de capacidad. Cuatro órdenes se ofrecen, a partir del cual el estudiante debe seleccionar una. Cada pedido representa diferentes cuestiones situación de orden-mix / cliente. Las fuerzas de caso que el estudiante puede elegir entre las cuatro órdenes contradictorias...Starting at €8.20