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Numenta: Inventing and (or) Commercializing AI
Yoffie, David B.; Kind, Liz; Shimol, David BenCase HBS-716469-EStrategyIn March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was founded in 2005 to expand Hawkins' research on the human brain, with the goal of "reverse engineering the neocortex" and then creating machines based on biological principals. Ultimately,...Starting at €8.20
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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCase HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Starting at €8.20