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Undergroundhiphop.com
Michael H. Zack; Ben Compaine; David T.A. WesleyCase IVEY-9B07M064-EEntrepreneurship, StrategyUndergroundhiphop.com (UGHH) was the leading source of independent hip-hop on the Internet. Although company revenues remained small compared to major online music retailers, the opening of a storefront in 2005 helped create new opportunities within the music industry, but also proved to be a drain on company resources. As the founder tried to expand the company, he faced a number of choices. However, his conservative financial strategy was limit...Starting at €8.20
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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCase HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Starting at €8.20