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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Case HBS-619018-EService and Operations ManagementIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Starting at €8.20
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The Responsible Manager (Spanish version)
Prahalad, C.K.Article HBS-F1001GLeadership and People ManagementManagers must remember that they are the custodians of society's most powerful institutions, and as such they must hold themselves to a higher standard. They must strive to achieve success with responsibility. He offers 11 specific pieces of advice intended to spur his listeners to reexamine their values before plunging into everyday routines. Among them are 1) Display a commitment to learning and developing yourself. 2) Put personal performance...Starting at €8.20
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Serving the World's Poor, Profitably (Spanish version)
Prahalad, C.K.; Hammond, AllenArticle HBS-R0209CEconomicsBy stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world. Achieving this goal does not require MNCs to spearhead global social-development initiatives for charitable purposes. They need only act in their own self-interest. How? The authors lay out the business case for entering the world's poorest market...Starting at €8.20
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The Campbell Home (A)
John, Leslie K.; Preble, MatthewCase HBS-918017-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €8.20
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The Campbell Home (C)
John, Leslie K.; Preble, MatthewCase HBS-918019-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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The Campbell Home (B)
John, Leslie K.; Preble, MatthewCase HBS-918018-ECampbell siblings Thomas and Sally are faced with selling their childhood home. They need to make several difficult consequential decisions, all the while navigating their contentious relationship. Did it make sense to hire a broker, or should they go it alone? How much was the home worth? What should the listing price be? Most importantly, what combination of answers would get them the best outcome? And along the way, as they gather information ...Starting at €5.74
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Back to the Roots, Teaching Note
Keenan, Elizabeth A.; John, Leslie K.Teaching Note HBS-520028-EMarketingTeaching note for case 518073.Starting at €0.00
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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Article HBS-R1007N-EStrategyAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Starting at €8.20
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Commonwealth Bank of Australia: Unbanklike Experimentation, Teaching Note
Buell, Ryan W.; John, Leslie K.Teaching Note HBS-620041-EService and Operations ManagementTeaching note for case 619018.Starting at €0.00
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Fishbowl: Scaling Up
John, Leslie K.Case HBS-919013-EMarketingFishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl, people get real. Fishbowl prides itself in being a "safe space" that allows users to feel comfortable interacting with candor - whether to ask difficult questions in order to give and...Starting at €8.20