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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Corning: 156 Years of Innovation
Bowen, H. Kent; Purrington, CourtneyCase HBS-608108-EService and Operations ManagementThe executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful innovation, is to invent "keystone components" which uniquely enable other companies' products and earn high margins from its proprietary technology. As part of the company's missio...Starting at €8.20
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New Balance Athletic Shoe, Inc. (Abridged)
Bowen, H. Kent; Huckman, Robert S.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-613006-EService and Operations ManagementConsiders whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok-a transaction that would join the second- and third-largest companies in the industry. Highlights the unique aspects of New Balance's strategy-focusing on fit and performance by offering long-lived shoes in a wide variety of widths and eschewing celebrity endorsement of its products-and discuss...Starting at €8.20
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Novartis AG: Science-Based Business
Bowen, H. Kent; Purrington, CourtneyCase HBS-608136-EService and Operations ManagementNovartis is a science-based drug company, which has important implications for its business strategy. It is one of the largest pharmaceutical companies in the world with over $38B in sales in 2007. Pharmaceuticals account for slightly over $24B of that total. In 2007, corporate R&D spending was $6.43B, or almost 17% of net sales. Novartis executive leaders believe in scientific progress and that large-scale investments in science will therefore r...Starting at €8.20
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Opening Casino Jack
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Green, Andrew; Fennell, TempleCase DARDEN-QA-0827-EDecision AnalysisTemple Fennell, CEO of ATO Pictures, recalled the distribution of ATO’s first U.S. film, Casino Jack, starring Kevin Spacey. He reflected on the red carpet thrills during the opening week in December 2010, and the excitement surrounding Spacey’s Golden Globe nomination. At the same time, he was reminded of the challenging decisions he and his team had had to make regarding the film’s advertising and distribution.Starting at €8.20
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
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Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)
Bowen, H. Kent; Pancotto, MarceloCase HBS-608151-EService and Operations ManagementDr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. He involves his nurses and technicians in creating a surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with his staff and patients, and how the provider team focuses on patient care. A key measure of productivity for the surgery center is the time required in the operating room. Shingleton...Starting at €8.20