This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
-
The National Geographic Society (A) (Abridged)
Garvin, David A.; Lobb, AnnelenaCase HBS-312120-EIn January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position res...Starting at €8.20
-
The National Geographic Society (A) (Spanish version)
Garvin, David A.; Knoop, Carin-IsabelCase HBS-317S02Strategycreating a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS from its many disparate and independent direct mail efforts to a more integrated and strategic e-commerce strategy, and leverage the NGS relationship with its members-currently defined as magazine subscribers, since a subscription comes with Society membership. Putting the final ...Starting at €8.20
-
Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Case HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Starting at €8.20
-
La empresa multiunitaria
Garvin, David A.; Levesque, Lynne C.Article HBS-R0806GService and Operations ManagementUna empresa de múltiples unidades es una organización geográficamente dispersa construido a partir de unidades estándar (tiendas, restaurantes, o ramas) que se agrupan por agrupaciones geográficas más grandes (distritos, regiones y divisiones). Aunque esta estructura organizativa se ha convertido en la norma en varias industrias, ha recibido poca atención por parte de académicos y consultores. Garvin y Levesque se dispuso a llenar ese vacío en el...Starting at €8.20
-
Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
-
INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310085-ETeaching Note for [308009].Starting at €0.00
-
INSEAD
Datar, Srikant M.; Garvin, David A.; Knoop, Carin-IsabelCase HBS-308009-EIn the spring of 2008, INSEAD offered a one-year MBA, PhD, executive MBA, and non-degree management education programs to nearly 900 MBA students, 64 PhD candidates, and over 8,500 executive education students. With two campuses, one in Europe and one in Asia, INSEAD had been a pioneer in setting up a secondary campus as a way to push the internationalization of its faculty and curriculum. The case explores INSEAD's approach to business education...Starting at €8.20
-
CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00