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It's Hard to Be Good
Beard, Alison; Hornik, RichardArticle HBS-R1111E-EExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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It's Hard to Be Good (Spanish version)
Beard, Alison; Hornik, RichardArticle HBS-R1111EStrategyExcellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve. But in the long run, top performance in those areas strengthens an organization, as the five companies profiled in this article demonstrate. They prove that doing the right thing isn't at odds at all with building the bottom line, and in fact it can be integral to a firm's economic logic. Dutc...Starting at €8.20
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Can Big Tech Be Disrupted? (Spanish version)
Knee, Jonathan; Beard, AlisonArticle HBS-S22014StrategyThe tech giants Facebook (now Meta), Amazon, Apple, Google (now Alphabet), Microsoft, and Netflix are all so successful--and generate so much cash--that they seem virtually unstoppable. Yet according to Jonathan Knee, a Columbia Business School professor and veteran investment banker specializing in media and tech, even the digital superpowers face threats. In this interview he shares an analysis of the weaknesses and strengths of the large tech ...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Life's Work: An Interview with Daniel Boulud
Boulud, Daniel; Beard, AlisonArticle HBS-R1905N-EHead of a culinary empire that now includes 16 ventures, Boulud talks about his boyhood on the family farm, where "everything on [the] table was 95% grown, raised, or made by us"; key lessons from the chefs he trained with; and how he balances being an artistic chef with being a businessman.Starting at €8.20
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
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Life's Work: An Interview with Takashi Murakami
Murakami, Takashi; Beard, AlisonArticle HBS-R2102P-EKnowledge and CommunicationThe contemporary artist on how he went from being a lonely, unpopular geek to commercial success and critical acclaim.Starting at €8.20
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Life's Work: Ruth Reichl
Reichl, Ruth; Beard, AlisonArticle HBS-R1406M-EThe cook, critic, and fiction writer discusses her years as the last editor of "Gourmet": how she handled being a manager, modernized the magazine, and dealt with its closing.Starting at €8.20
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Life's Work: Philippe Starck
Starck, Philippe; Beard, AlisonArticle HBS-R1304N-EPhilippe Starck has designed thousands of products, interiors, and buildings for clients ranging from Microsoft to Baccarat. Here, he reveals the secrets of his productivity: being a control freak, traveling light, and hiring by intuition.Starting at €8.20