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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Case HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Starting at €8.20
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Ratings Pioneer Turns 20 (Spanish version)
Dolan, Robert J.; Israeli, AyeletCase HBS-518S31MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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The Happiness Backlash
Beard, AlisonArticle HBS-R1507N-ELeadership and People ManagementA survey of five books investigates the seemingly universal insistence on feeling good.Starting at €8.20
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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Life's Work: James Patterson
Patterson, James; Beard, AlisonArticle HBS-R1203T-EJames Patterson, one of the world's most popular and prolific novelists, discusses creative problem solving, collaboration, and productivity.Starting at €8.20
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Life's Work: Christiane Amanpour
Amanpour, Christiane; Beard, AlisonArticle HBS-R1205M-EAward-winning foreign correspondent Christiane Amanpour shares her insights on leadership, ambition, and the female advantage.Starting at €8.20
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Life's Work: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112M-EHBR interviews fashion designer Kenneth Cole on a career that has combined work, family, and community activism.Starting at €8.20
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Life's Work: Salman Rushdie
Rushdie, Salman; Beard, AlisonArticle HBS-R1509L-EThe acclaimed novelist discusses his creative process, the appeal of social media, and the unique truths found in fiction.Starting at €8.20