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Evernote: Monetization Strategy
Dolan, Robert J.Case HBS-519034-EMarketingLisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders whether the company is the right place for her, or if she should reveal her identity as lesbian and work within the system. Should she meet with the CEO to share her experience, or...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Centros Comerciales Pryca, S.A. - Teaching Note
Rahnema Alavi, AhmadTeaching Note FT-25-EFinanceNote prepared as an aid to instructors in the classroom use of case F-541-E.Starting at €0.00
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Nokia's Growing Cash Mountain - Teaching Note
Mitchell, Jordan; Rahnema Alavi, AhmadTeaching Note FT-65-EFinanceNote prepared as an aid to instructors in the classroom use of case F-777-E.Starting at €0.00
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Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
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Ecu, El
Rahnema Alavi, AhmadTechnical Note FN-366FinanceEsta nota presenta una introducción al SME y sus mecanismos de cambio e intervención, como la parrilla de paridades y el indicador de divergencia. La nota analiza también los mercados del ECU y su futuro dentro de la unión económica y monetaria.Starting at €8.20
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El microcrédito y las instituciones microfinancieras
Susaeta Erburu, Lourdes; Rahnema Alavi, AhmadTechnical Note FN-540FinanceEste documento trata de explicar el concepto de microfinanzas y microcrédito en sus distintas modalidades, las instituciones microfinancieras y los tres pilares del microcrédito: alcance, sostenibilidad financiera e impacto. El documento presenta varios casos reales de instituciones microfinancieras que están funcionando actualmente.Starting at €8.20
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Grupo Bonet: crisis en la dirección financiera
Estapé, María José; Rahnema Alavi, AhmadCase F-794FinanceEl nuevo director general del grupo se enfrentaba a una situación muy delicada y complicada debido a una serie de problemas e irregularidades de carácter financiero. Los accionistas le habían pedido encontrar una solución urgente para salvar la empresa.Starting at €8.20
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Vet Center (A): Así empezó...
Rahnema Alavi, Ahmad; Vázquez- Dodero, Juan Carlos; Weber, EricCase C-672Accounting and ControlEl caso presenta la historia de un joven recien graduado en la Facultad de Veterinaria, que decide montar su propia clínica veterinaria. Cinco años después y ya habiendo conseguido un apreciable desarrollo del negocio, empieza a plantearse algunas cuestiones e inquietudes referentes a la gestión de su empresa.Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20