This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Case HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Starting at €5.74
-
Casper Sleep Inc. (B): Growth Strategy
Dolan, Robert J.Case HBS-518108-EMarketingStarting at €5.74
-
Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Teaching Note HBS-8209-EMarketingTeaching Note for Product #8208.Starting at €0.00
-
The Birth, Life and Death of Rdio, Teaching Note
Dolan, Robert J.Teaching Note HBS-517114-EMarketingTeaching note for case 516092.Starting at €0.00
-
Managing the New Product Development Process
Dolan, Robert J.Case HBS-592011-EMarketingDescribes how the new product development program is most efficiently managed.Starting at €8.20
-
Marketing Reading: Marketing Intelligence, Teaching Note
Dolan, Robert J.; John, Leslie K.Teaching Note HBS-8194-EMarketingTeaching Note for Product #8191.Starting at €0.00
-
Marketing Reading: Framework for Marketing Strategy Formation, Teaching Note
Dolan, Robert J.Teaching Note HBS-8154-EMarketingTeaching Note for Product #8153.Starting at €0.00
-
Evernote (B): Announcing a Pricing Plan Change
Dolan, Robert J.Case HBS-519036-EMarketingSupplement to 519034.Starting at €5.74
-
Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
-
Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Case HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Starting at €8.20