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What Is a Case
Ellet, WilliamBook Chapter HBS-2448BC-EThis chapter describes what a case is and provides some guidelines for reading a case actively and constructing your own meaning.Starting at €8.20
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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Persuasion, Argument, and the Case Method
Ellet, WilliamBook Chapter HBS-2447BC-EThis chapter provides an overview of how case-based instruction is used in business and professional school settings, and introduces a new approach to case study that will help students gain a quick and constructive understanding of cases and more effectively employ business concepts that are already part of their working knowledge.Starting at €8.20
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Management Communication: Complete Online Course, Teaching Note
Ellet, WilliamTeaching Note HBS-4338-ETeaching Note for Product # 4337Starting at €0.00
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Case HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Chapter 2: What is a Case
Ellet, WilliamBook Chapter HBS-1022BC-EThis chapter explains what a case is, what it does, and what it does not do. In short, a case provides information about a significant business issue while expressing no conclusions about that information. A reader (or readers) is required to give meaning to a case.Starting at €8.20
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Teaching Note HBS-910420-ETeaching Note for [910406].Starting at €0.00
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamBook Chapter HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Starting at €8.20
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Chapter 5: How to Analyze Evaluation Scenario Cases
Ellet, WilliamBook Chapter HBS-1025BC-EThe focus of this chapter is evaluation scenarios cases, which portray a situation in which a deeper understanding of a subject is necessary to make a decision or to take a course of action. (For example, did the purchase of new computers for all employees at once improve productivity, or was it a waste of money?) A six-part approach to analyze a case evaluation scenario is provided.Starting at €8.20