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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Case HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Teaching Note HBS-910420-ETeaching Note for [910406].Starting at €0.00
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Telecommunications Regulation and Coordinated Competition in Romania, Teaching Note
Daemmrich, Arthur A.Teaching Note HBS-713017-EEconomicsTeaching Note for 713016Starting at €0.00
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Telecommunications Regulation and Coordinated Competition in Romania
Daemmrich, Arthur A.; Radu, Alex; Sarbu, AnaCase HBS-713016-EEconomicsLeaders of the Romanian telecommunications agency must decide about a proposed international merger and how to structure bandwidth auctions critical to the telecoms market. The case is designed to teach about regulatory choices from the perspective of a regulatory agency, but it also describes the competitive standing of domestic and international telecoms providers in Romania and the challenges of operating as a "foreign" multinational, even in ...Starting at €8.20
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The Bundesliga in the U.S., Teaching Note
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianTeaching Note HBS-920305-EThis Teaching Note addresses the classroom use of the case on the strategy of Germany's premier football (soccer) league to "win the marketplace of U.S. sports broadcasters and consumers." The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as ...Starting at €0.00
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GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships, Teaching Note
Daemmrich, Arthur A.Teaching Note HBS-713044-EEconomicsTeaching Note for 712049Starting at €0.00
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelTeaching Note HBS-919404-ETeaching note for case 919403.Starting at €0.00
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
Greyser, Stephen A.; Mondello, MichaelCase HBS-919403-EStarting at €8.20