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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCase IVEY-9B17C006-ELeadership and People Management, StrategyMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Starting at €8.20
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCase IVEY-9B15C010-ELeadership and People Management, StrategyA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Starting at €8.20
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Case HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoTeaching Note IVEY-8B18C002-ELeadership and People ManagementTeaching note for product 9B18C002.Starting at €0.00
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Teaching Note HBS-910420-ETeaching Note for [910406].Starting at €0.00
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Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungTeaching Note IVEY-8B16C023-ELeadership and People ManagementTeaching Note for product 9B16C023.Starting at €0.00
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Neoglory Holdings Group: The Succession Choice - Teaching Note
Jean Lee; Rebecca ChungTeaching Note IVEY-8B15C040-ELeadership and People ManagementTeaching note for product 9B15C040.Starting at €0.00
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BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanTeaching Note IVEY-8B21C008-ELeadership and People ManagementTeaching note for product 9B21C008.Starting at €0.00