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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Case HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Starting at €8.20
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
Greyser, Stephen A.; Mondello, MichaelCase HBS-919403-EStarting at €8.20
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The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A.; Urde, MatsCase HBS-919409-EStarting at €8.20
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The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A.; Urde, MatsCase HBS-919401-EStarting at €8.20
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Peter Guber: The "Me" vs. "We" Brand
Greyser, Stephen A.; Ellet, William; Gayton, NelsonCase HBS-915401-EMarketingWell-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately-owned company in which he is principal. Mandalay produces movies and television content, owns minor league baseball te...Starting at €8.20
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20