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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCase HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Starting at €8.20
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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Life Journey Profile: Mark Goldweitz
Chakravorti, Bhaskar; Spence, Shirley M.Case HBS-810112-EEntrepreneurshipExamine the life journey of an HBS 1969 alum, in his own words, and his perspective on success.Starting at €8.20
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Life Journey Profile: Amee Chande
Chakravorti, Bhaskar; Spence, Shirley M.Case HBS-810110-EEntrepreneurshipExamine the life journey of an HBS 2002 alum, in her own words, and her perspective on success.Starting at €8.20
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Doer's Profiles, Teaching Note
Stevenson, Howard H.; Spence, Shirley M.Teaching Note HBS-808140-EEntrepreneurshipTeaching Note for [808083], [802136], [808040], and [802137].Starting at €0.00
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Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened
Kraus, Janet; Spence, Shirley M.Case HBS-811090-EEntrepreneurshipProvides an epilogue to the problem posed in the companion case: what to do in the face of potential liquidation?Starting at €8.20
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An Entrepreneur's Journey: Simi Nwogugu Teaching Note
Davis, John A.; Spence, Shirley M.Teaching Note HBS-810006-EEntrepreneurshipTeaching Note for 810701.Starting at €0.00
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División de Cromatrografía de Waters: Ventas en los Estados Unidos (B)
Bonoma, Thomas V.; Spence, Shirley M.Case HBS-510S09MarketingPresenta una secuela de la caja (A), que cuenta con una cuenta de estilo diario de "un día en el campo" con Ray Burnett, un área de ventas representativos de Waters Chromatography Division.Starting at €5.74