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Negotiating with Banks
Santomá, Javier; Vázquez- Dodero, Juan Carlos; Maza Mur, JesúsTechnical Note FN-639-EFinanceThis note describes the negotiation process between banks and small companies to get loans, and it discusses the factors that financial institutions study when deciding whether or not to grant a loan. The process is divided into five phases: previous relations with the company, preparation of the application, the negotiation per se, the bank's decision, and upkeep of the relationship. This case replaces the technical note with the same title fro...Starting at €8.20
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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La financiación de un nuevo negocio
Vázquez- Dodero, Juan Carlos; Santomá, JavierTechnical Note FN-448FinanceLa financiación de empresas de reciente creación a través de capital privado requiere un análisis que vas más allá de la pregunta ¿dónde conseguir el dinero?. Un planteamiento de financiación a base de capital privado, debe incluir decisiones como cuánta financiación se precisa, cuánta debiera ser de capital privado y cuánta a través de deuda; qué porcentaje accionarial para el emprendedor; forma de obtenerlo; características del grupo accionaria...Starting at €8.20
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reMarkable: e-Writing the Future
Ofek, Elie; Hsu, CurtisCase HBS-517018-EMarketingMagnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating "slow ink" problem typically experienced on pen-based electronic devices, thus providing a "pen and paper" like experience. Moreover, the device allowed for the convenient and non-eye-straining reading of typical documents. Though enthusiastically received by several investors, there was still ...Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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reMarkable: e-Writing the Future, Teaching Note
Ofek, ElieTeaching Note HBS-519050-EMarketingTeaching note for case 517018.Starting at €0.00
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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Las PYMES ante la Unión Económica Monetaria
Vázquez- Dodero, Juan Carlos; Rahnema Alavi, AhmadTechnical Note FN-440FinanceEsta nota técnica trata de las cuestiones relativas a la entrada en vigor de la UEM y la introducción del euro, y sus posibles efectos sobre las actividades de las PYMES.Starting at €8.20
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Forecasting the Adoption of E-books, Teaching Note
Ofek, ElieTeaching Note HBS-508091-ETeaching Note for [505063].Starting at €0.00
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American Well: The Doctor Will E-See You Now
Ofek, Elie; Laufer, RonCase HBS-510061-EMarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Starting at €8.20