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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCase HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Starting at €8.20
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCase HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Starting at €8.20
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelTeaching Note HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Starting at €0.00
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20
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Debt and money markets
Irazusta J. M.; Martínez Abascal, EduardoTechnical Note FN-314-EFinanceStarting at €8.20
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Juego de bolsa
Martínez Abascal, Eduardo; Sallés M. A.Technical Note FN-233FinanceMediante un programa informático desarrollado en el IESE se puede simular la gestión de carteras en la bolsa española. El programa está basado en el modo de funcionamiento de la Bolsa de Madrid. El alumno puede gestionar una cartera de valores tanto en renta variable como en liquidez y obtener información semanal sobre su rentabilidad total, por valores, etc. así como comparaciones con la rentabilidad del índice en el mismo período y con la renta...Starting at €8.20
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Mercado monetario y deuda
Irazusta J. M.; Martínez Abascal, EduardoTechnical Note FN-314FinanceIntroducción al mercado monetario. Productos: depósitos en interbancario, letras del Tesoro y pagarés de empresa. Mercados primario y secundario para cada producto: funcionamiento y?magnitudes. Información proporcionada por la prensa especializada.Starting at €8.20
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Portfolio performance evaluation
Coello de Portugal M.; Martínez Abascal, EduardoTechnical Note FN-431-EFinanceStarting at €8.20
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Evaluación de resultados en carteras
Coello de Portugal M.; Martínez Abascal, EduardoTechnical Note FN-431FinanceMedidas de rentabalidad y de riesgo en carteras. Uso práctico de estas medidas. Procedimientos para la atribución de resultados. Medida de la capacidad de previsión del mercado. Uso de carteras de referencia o benchmarks.Starting at €8.20
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Productos especiales: Derechos, dividendos y convertibles
Coello de Portugal M.; Martínez Abascal, EduardoTechnical Note FN-434FinanceExplicación sobre los derechos de suscripción, dividendos y bonos convertibles, como productos de inversión. Características de una ampliaciónde capital. Calendario. Valor teórcio del derecho. Valor de las acciones nuevas. Modo de aprovechar las ampliaciones de capital. Dividendos. Como funcionan. Modo de aprovecharlos. Bonos convertibles: qué son, características, criterios de decisión para el inversor.Starting at €8.20