This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
-
Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCase HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Starting at €8.20
-
Beyonc , Teaching Note
Elberse, AnitaTeaching Note HBS-515084-EMarketingTeaching note for case 515036.Starting at €0.00
-
Spotify, Teaching Note
Elberse, AnitaTeaching Note HBS-517109-ETeaching note for case 516046.Starting at €0.00
-
Xanadu on Broadway
Elberse, AnitaCase HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Starting at €8.20
-
Caijing Magazine (A)
Ramanna, Karthik; Donovan, G.A.Case HBS-112028-EIn late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous woman in China" had quit with two-thirds of Caijing's staff, allegedly over a conflict on editorial independence. Wang, known for his ability to navigate the country's carefully contr...Starting at €8.20
-
-
CapitaLand Ltd: CEO Selection
DeLong, Thomas J.; Shih-ta Chen, Michael; Donovan, G.A.Case HBS-410055-ELeadership and People ManagementIn September 2007, the Group President of CapitaLand has to select a new CEO for a key subsidiary. The case presents the profiles of three candidates-two internal and one external-and ends with the senior management team debating the candidates' merits.Starting at €8.20
-
LeBron James, Teaching Note
Elberse, AnitaTeaching Note HBS-510049-EMarketingTeaching Note for [509050].Starting at €0.00
-
NBCUniversal
Elberse, AnitaCase HBS-515039-EMarketingIn September 2014, Stephen Burke, chief executive officer at lmedia and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, film, and theme park divisions. Past "Gold" priorities for Symphony, an initiative introduced shortly after Comcast made steps to acqu...Starting at €8.20