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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCase HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Starting at €8.20
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Ensighten
Goldberg, Lena G.; Roberts, Michael J.Case HBS-812050-EFocuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weigh legal and business issues versus his desire to land the key customer.Starting at €8.20
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Beyonc , Teaching Note
Elberse, AnitaTeaching Note HBS-515084-EMarketingTeaching note for case 515036.Starting at €0.00
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Spotify, Teaching Note
Elberse, AnitaTeaching Note HBS-517109-ETeaching note for case 516046.Starting at €0.00
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Xanadu on Broadway
Elberse, AnitaCase HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Starting at €8.20
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Sonic Introduces a Blended Burger
Goldberg, Lena G.; Kaufman, Michael S.; Saffer, MaxCase HBS-319073-EStarting at €8.20
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Cushman Concepts at a Crossroads
Goldberg, Lena G.; Kaufman, Michael S.; Li, Sam; Ortega, Ruben; Smyth, Sonia; Zhang, MaryCase HBS-319075-EStarting at €8.20
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Case HBS-319066-EEconomicsThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Starting at €8.20
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Petrobras in Ecuador (B)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309108-EStarting at €5.74