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The Art of Giving and Receiving Advice
Garvin, David A.; Margolis, Joshua D.Article HBS-R1501D-ESeeking and giving advice are central to effective leadership and decision making, and they require emotional intelligence, self-awareness, restraint, diplomacy, and patience on both sides. But managers tend to view these competencies as "gifts" that one either has or lacks. The authors argue instead that they're practical skills you can learn and apply to great effect. They draw on a large body of research to identify the most common obstacles...Starting at €8.20
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Strategic Marketing in Creative Industries, Course Note for Educators
Elberse, AnitaCase HBS-511011-EMarketingA note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that produce goods and provide artistic, cultural, or entertainment value to consumers (such as the performing arts, film, television, music publishing, video games, advertising, fashion a...Starting at €8.20
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Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
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LeBron James
Elberse, Anita; McCall, JeffCase HBS-509050-EMarketingIn 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James...Starting at €8.20
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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The Metropolitan Opera (A)
Elberse, Anita; Perez, CrissyCase HBS-509033-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Starting at €8.20
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Karen Bruck: Growing Managers at MercadoLibre
Margolis, Joshua D.; Miguel, Fernanda; Cal, MarianaCase HBS-421013-ELeadership and People ManagementKaren Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.Starting at €8.20
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The NFL's Digital Media Strategy, Teaching Note
Elberse, AnitaTeaching Note HBS-511083-EMarketingTeaching Note for 511055.Starting at €0.00
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Droga5: Launching Jay-Z's Decoded, Teaching Note
Elberse, AnitaTeaching Note HBS-514131-EMarketingTeaching note for case 513032.Starting at €0.00
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Spotify, Teaching Note
Elberse, AnitaTeaching Note HBS-517109-ETeaching note for case 516046.Starting at €0.00