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Octone Records
Elberse, Anita; Ofek, ElieCase HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Starting at €8.20
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobTeaching Note FT-63-EFinanceNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Starting at €0.00
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Cofinec: A Private Equity Acquisition in Central Europe - Teaching Note
Urban L.; Liechtenstein, HeinrichTeaching Note FT-67-EFinanceThis teaching note was made as an aid to the use of F-792-E in class.Starting at €0.00
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Dr. Klaus Hommels: The Midasplayer Decision - Teaching Note
Mitchell, Jordan; Liechtenstein, HeinrichTeaching Note FT-71-EFinanceNote prepared as an aid to instructors in the classroom use of case F-806-E Dr. Klaus Hommels: The Midasplayer Decision.Starting at €0.00
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Jointly
Kolarova, Lenka; Liechtenstein, HeinrichCase F-910-EEntrepreneurship, FinanceIt was spring 2012, and Vicente Dahl found himself in a difficult situation. One year earlier, after graduating from IESE Business School, he had decided to take the entrepreneurial career path and co-founded Jointly, a London-based e-commerce marketplace company. Although the business concept proved viable, he and his co-founder had begun to argue about the leadership role in the venture.Starting at €8.20
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Cofinec: una adquisición de "Private Equity" en Europa central
Liechtenstein, Heinrich; Martínez Abascal, Eduardo; Lukasz U.Case F-792FinanceEl caso explica la decisión del director de una central europea de fondos de "Private Equity" sobre qué precio por acción ofertar para absorber a una compañía que cotiza en la bolsa del mercado húngaro. El caso presenta la adquisición de una compañía como un tipo específico de proyecto de inversión. Para poder tomar una decisión, es importante analizar los criterios únicos para una transacción de fondos de Private Equity, además de la derivación...Starting at €8.20
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCase HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Starting at €8.20
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Investment Banking
de Heredia, Tomás; Cutillas, Sergi; Sánchez de León, Carlos; Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-424-EFinanceThis note provides an overview of the origins and main activities of investment banks. It explains how they differ from commercial banks, who their main customers are, what financial instruments they use, and how they are evolving to adapt to changing regulatory framework.Starting at €8.20
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Beyonc , Teaching Note
Elberse, AnitaTeaching Note HBS-515084-EMarketingTeaching note for case 515036.Starting at €0.00