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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCase HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Starting at €8.20
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Netflix, Inc., 2007
Pfeifer, Phillip E.; Conroy, Robert M.Case DARDEN-F-1592-EFinanceThe protagonist in this case is an analyst attempting to value Netflix, Inc., and check whether her recent buy recommendation at a price of $20.00 per share was still valid. Recent bad news had caused the price to drop and she needed to do her best to figure out what was the future for Netflix, and was it undervalued at $17 per share? Intended for MBA students, this case contains her discounted cash flow valuation and a set of assumptions (revenu...Starting at €8.20
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Valuation of Netflix, Inc.
Pfeifer, Phillip E.; Conroy, Robert M.Case DARDEN-F-1610-EFinanceIntended for MBAs, this case concerns the valuation of Netflix, Inc., which was the largest U.S. online movie rental subscription service in early 2009. After reviewing Netflix's historical financial and customer relationship performance, this case presents three approaches for valuing the firm in early 2009. The first is a company-level discounted cash flow analysis based on pro forma projections of revenues, earnings, and cash flow. The second ...Starting at €8.20
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Herborist
Deighton, John; Kornfeld, Leora; He, Yanqun; Jiang, QingyunCase HBS-511051-EMarketingGlobal brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to position against global assurances of quality and purity, and how to balance its Chinese heritage claims with claims of modernity. The China skin care market is ...Starting at €8.20
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Gimlet Media: A Podcasting Startup
Deighton, John; Kornfeld, LeoraCase HBS-918413-EStarting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513092-EMarketingTeaching Note for 511117.Starting at €0.00