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La Martina: Leveraging Polo's Luxury Lifestyle
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-515085-EMarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatTeaching Note HBS-520092-EMarketingTeaching note for case 515072.Starting at €0.00
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Leveraging Polo's Luxury Lifestyle (Spanish version)
Keinan, Anat; Miguel, Maria Fernanda; Crener, SandrineCase HBS-216S06MarketingFounded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a unique sport with a long history and strong culture that the brand intends to protect, preserve, and share with as many people as possible. The world of polo has traditionally conjured u...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCase HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Starting at €8.20
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Tweetledee Tweetledumb
Thomas WatsonArticle IVEY-9B17TA02-EStrategyWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Starting at €8.20
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Mobilizing Character
Thomas WatsonArticle IVEY-W28146-ELeadership and People ManagementUkrainian president Volodymyr Zelensky is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.Starting at €8.20
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Fighting Shareholder Populism
Thomas WatsonArticle IVEY-9B19TE01-ELeadership and People ManagementThanks to the spread of populism, corporate directors and managers need to get ready to rumble like never before as weak oversight enables activist investors to manipulate emotions during digital-age proxy fights.Starting at €8.20
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Communispace, Teaching Note
Keinan, AnatTeaching Note HBS-511120-EMarketingTeaching Note for 510018.Starting at €0.00
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Monte-Carlo Weddings (Abridged)
Keinan, Anat; Crener, SandrineCase HBS-517067-EMarketingStarting at €8.20
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Trumpeting Fair Debate
Thomas WatsonArticle IVEY-9B17TA03-EStrategyIt takes more than keeping promises to be a good role model as a national leader.Starting at €8.20