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Aston Martin: The Crossover Conundrum
Bourgeois, L. J. III; Allayannis, Yiorgos; Cian, Luca; Hernandez, Morela; Craddock, JennyCase DARDEN-S-0298-EStrategyIn March 2009, Ulrich Bez, CEO of British carmaker Aston Martin Lagonda Ltd., found himself grappling with some tough news from Switzerland. The company had just debuted a novel car concept, its first crossover model under its rarely used historic Lagonda brand, at the Geneva Motor Show, but the negative press criticizing the four-wheel drive, four-seater car’s design and concept was troubling and unexpected.Starting at €8.20
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Sort Through Your Options: Developing Your Boomer Career Strategy
Erickson, TamaraBook Chapter HBS-5097BC-ELeadership and People ManagementAs a Boomer in the wonderful post-"empty nest" and pre-"old age" midlife years, you have an unprecedented opportunity for satisfaction, productivity, exploration, and creativity-for reinventing yourself. This chapter provides some guidance for sorting through the many available options and forming a career strategy. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
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The Events and Trends that Have Shaped You: Who Is Generation Y, and What Does that Mean for Your Career
Erickson, TamaraBook Chapter HBS-7812BC-EMany of our most powerful impressions are formed when we are teenagers. These impressions shape our assumptions not only about the world but also the role of work within it. As a generation, Gen Y's have been impacted by influential events like 9/11, and a technology environment that had most of them at computers since their earliest days. Also important are the cultural trends and family ties they grew up with, such as working mothers and a pro-...Starting at €8.20
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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCase DARDEN-OB-1284-ELeadership and People ManagementIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Starting at €8.20
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Introduction: Gen Y's in the Workplace
Erickson, TamaraBook Chapter HBS-6309BC-EChances are good that you, as a member of Generation Y, will not find today's workplace immediately well matched to your preferences and style. Much of that stems from generational gaps - the different ways that you and your Boomer or Gen X coworkers view the world. Your success will depend on understanding how other generations think and work, and how you can plug in to work effectively with them. This chapter is excerpted from "Plugged In: The...Starting at €8.20
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Identify Your Preferences: Generation Y--Shaping Your Personal Career Strategy
Erickson, TamaraBook Chapter HBS-7815BC-EThere is a clear link between understanding what you love and identifying tangible elements of the work environment that would be best for you. What is the deciding factor in your job search? In this chapter, the author describes six archetypes of work-related passions and preferred relationships. She also includes an exercise to help you determine which of the six rates highest for you. This chapter is excerpted from "Plugged In: The Generation...Starting at €8.20
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Introduction: New Career Opportunities for the Boomer Generation
Erickson, TamaraBook Chapter HBS-5100BC-ELeadership and People ManagementThe Boomer generation will be the first to enjoy a significant period of healthy, active non-childrearing adult life, and demographic shifts in the talent pool present mid-career workers with an important opportunity to rethink their relationship to work. This chapter offers Boomers the chance to step back and take a fresh look at life and career, and to consider the opportunities afforded them by the new world of work. This chapter is excerpted...Starting at €8.20
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Leverage Your Advantages: Generation Y--Shaping Your Personal Career Strategy
Erickson, TamaraBook Chapter HBS-7819BC-EAs a member of Generation Y, you have three big advantages: a tightening labor market, the ability to take some risks, and a distinct point of view. Each of these gives you a lot of power in the workplace - the key is learning to leverage them properly. If you can do that, then your strengths will allow you to find a career you love. This chapter is excerpted from "Plugged In: The Generation Y Guide to Thriving at Work."Starting at €8.20
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Jim Flannigan - Teaching Note
Isabella, Lynn A.; Yemen, Gerry; Craddock, JennyTeaching Note DARDEN-OB-1096TN-ELeadership and People ManagementTeaching note for product OB-1096Starting at €0.00