This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
-
Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCase DARDEN-OM-1520-EService and Operations ManagementModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Starting at €8.20
-
VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCase DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Starting at €8.20
-
Econet Wireless Zimbabwe - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-2-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of cases E-62-E, E-63-E and E-66-E (Econet Wireless Zimbabwe A, B, C).Starting at €0.00
-
Mittal Steel: The Making of the World's Largest Steel Company (A) and (B) - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-6-EEntrepreneurshipThis teaching note was made as an aid in class for cases E-82-E and E-83-E.Starting at €0.00
-
Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-3-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Starting at €0.00
-
Naturhouse - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-4-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of case E-65-E Naturhouse.Starting at €0.00
-
Infosys Technologies: Powered by Intellect, Driven by Values - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-5-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis teaching note was made as an aid in class for case E-81-E: Infosys Technologies: Powered by Intellect, Driven by Values.Starting at €0.00
-
The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
-
Finanzauto S.A. - Teaching Note
Miller, Paddy; Velamuri, RamaTeaching Note DPOT-7-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of case FH-633-E Finanzauto S.A.Starting at €0.00