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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Case HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Starting at €5.74
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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Case HBS-619018-EService and Operations ManagementIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Starting at €8.20
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Framing Your Business Issue for Others
Landel, Robert D.Technical Note DARDEN-OM-1413-EService and Operations ManagementAppropriate for individuals interested in framing a situation in order to facilitate conversations with colleagues and others not familiar with the situation. To engage others in these conversations, this note outlines specific statements to guide students in framing challenges as stories that can be delivered in eight minutes. Using these guidance statements will help participants prepare a visual presentation of a situation and facilitate conve...Starting at €8.20
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United Technologies Corporation Fire & Security: Field Operations (A)
Landel, Robert D.; Stanley, Anand; Hoffman, Tom; Brash, DanielCase DARDEN-OM-1422-EService and Operations ManagementAppropriate for courses in operations strategy and general management. Some 400 Fire & Security branches are given the opportunity for improvement. Executives call for the design and deployment of a global initiative aimed at the cost-overrun issues. But how much emphasis should be placed on grass-roots, branch-level continuous improvement of the bidding and installation processes, and how much direction and implementation should be driven by div...Starting at €8.20
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Wausau Equipment Company: A Lean Journey (B)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1382-EService and Operations ManagementThe lean initiative detailed in the (A) case, OM-1354, had reached a precarious stage. The machine and systems division of Wausau Equipment Company (WECO) had failed to sell several harvesting systems to customers to usually reliable buyers, and the competition was making important inroads in what was traditionally WECO country. The first wave of improvements made by the teams had not yet had any impact in the field. Enthusiasm to re-engage in th...Starting at €5.74
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Back to the Roots
Keenan, Elizabeth A.; John, Leslie K.Case HBS-518073-EMarketingBack to the Roots (BTTR) is a start-up with a social mission to "undo food"-to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders Nikhil Arora and Alex Velez were contemplating their next move. The company had an eclectic portfolio of products, including ready-to-grow products, which included gardens in a can, and ready-to-eat products, which included cereals, and was being courted by two major players in ...Starting at €8.20
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The Business of Behavioral Economics (Spanish version)
John, Leslie K.; Norris, Michael; Norton, Michael I.Case HBS-516S15MarketingstickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.Starting at €8.20
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How to Negotiate with a Liar
John, Leslie K.Article HBS-R1607J-EStrategyPeople, including negotiators, lie every day, so when you're trying to make a deal, it's important to defend against deception. The best strategy, says the author, is to focus not on detecting lies but on preventing them. She outlines five tactics that research has shown to be effective: (1) Encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. (2) Ask the right ques...Starting at €8.20
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Making stickK Stick: The Business of Behavioral Economics
John, Leslie K.; Norris, Michael; Norton, Michael I.Case HBS-514019-EMarketingstickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case includes a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about product adoption and diffusion.Starting at €8.20
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Six Sigma at the University of Virginia Medical Center (B): Discharge Cycle Time, 2003-04
Landel, Robert D.; Goldberg, RebeccaCase DARDEN-OM-1378-EService and Operations ManagementIn this case, students are asked to evaluate the study design and determine the next steps in implementing an enterprise-wide solution to delayed patient discharge time in two units at a medical center. A second Six Sigma study is repeated in these two units with the goal of generating a set of best practices that can be expanded throughout the medical center.Starting at €5.74