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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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The Sustainable Core: Operations Management, Course Overview Note for Instructors
Toffel, Michael W.; Toktay, L. BerilTeaching Note HBS-616022-EService and Operations ManagementThis note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives such as Operations Strategy, Supply Chain Management, and Global Operations. Such integration is key to graduating students with the ability to identify and manage environmental cha...Starting at €0.00
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InterfaceRAISE: Sustainability Consulting
Toffel, Michael W.; Eccles, Robert G.; Taylor, CaseyCase HBS-611069-EService and Operations ManagementInterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges of turning an internal capability into a client facing revenue stream. This is made especially difficult by the fact that the parent company is a manufacturing firm and InterfaceR...Starting at €8.20
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Groom Energy Solutions: Selling Efficiency, Teaching Note
Toffel, Michael W.; Fabrizio, Kira; van Sice, StephanieTeaching Note HBS-616023-EService and Operations ManagementTeaching note for case 613054. This case examines a start-up service provider that helps clients improve the energy efficiency of their factories, warehouses, and commercial and office spaces by integrating and installing lighting, heating, and cooling technologies. The company seeks to double revenues within five years and needs to identify which service offerings to emphasize and which geographies and customer sectors to pursue. The case enable...Starting at €0.00
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Nuclear Energy: An Answer to Climate Change
Toffel, Michael W.; Dowell, Glen W. S.; Weber, JamesCase HBS-616052-EEnvironmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change requires major changes to reduce the carbon intensity of electricity generation. Should environmental groups reverse course and support the construction of new nuclear plants--using technology that could be rapidly deployed at scale--to reduce greenhouse gas emissions that are causing global cl...Starting at €8.20
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Trucost: Valuing Corporate Environmental Impacts
Toffel, Michael W.; van Sice, StephanieCase HBS-612025-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new di...Starting at €8.20
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Production Processes
Shih, Willy; Toffel, Michael W.Case HBS-618023-EService and Operations ManagementThis note describes four broad categories of process architectures and then examines the nature of task assignment that typically would be found in a factory organized along the lines of each process type. It then delves more deeply into work flow policies, materials handling, and line pacing for the assembly line, since this process architecture is so widely used for the mass production of everything from smartphones to automobiles.Starting at €8.20
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Global Sourcing at Nike
Hsieh, Nien-he; Toffel, Michael W.; Hull, OliviaCase HBS-619008-EBusiness Ethics and Corporate Social ResponsibilityThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). This case explores the evolution of Nike's global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers' factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike's Global Sourcing and Manufacturing...Starting at €8.20
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Managing Climate Change: Lessons from the U.S. Navy
Reinhardt, Forest L.; Toffel, Michael W.Article HBS-R1704H-EThe U.S. Navy operates on the front lines of climate change. It manages tens of billions of dollars of assets on every continent and on every ocean, which take many years to design and build and then have decades of useful life. This means that it needs to understand now what sorts of missions it may be required to perform in 10, 20, or 30 years and what assets and infrastructure it will need to carry them out. Put another way, it needs to plan f...Starting at €8.20
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The New CEO Activists
Chatterji, Aaron K.; Toffel, Michael W.Article HBS-R1801E-EThough corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms' bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks, and Marc Benioff of Salesforce--among many others--are passionately advocating for a range...Starting at €8.20