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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Making Lemonade in Chicago's Troubled Neighborhoods, Teaching Plan
Retsinas, Nicolas P.; Strope, LisaTeaching Note HBS-213021-EFinanceTeaching Plan for 212042Starting at €0.00
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Chiaphua Group Vietnam, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-208122-EEconomicsTeaching Note for [207090].Starting at €0.00
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Pioneers in Colombia, Teaching Plan
Retsinas, Nicolas P.; Strope, LisaTeaching Note HBS-213022-EFinanceTeaching Plan: Pioneers in ColombiaStarting at €0.00
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The Big Easy, Not So Easy, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-208084-EFinanceTeaching Note for [208068].Starting at €0.00
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North Goes East, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-209007-EFinanceTeaching Note for [208136].Starting at €0.00