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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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Tecnologías de la información e innovación de procesos
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepTechnical Note SIN-17Knowledge and CommunicationEsta nota técnica cubre los conceptos básicos de la innovación de procesos. Se describen las ideas básicas y las etapas de cualquier proyecto de innovación de procesos.Starting at €8.20
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The Tuixèn Primary Care Unit
Ribera, Jaume; Valor Sabatier, JosepCase P-785-EService and Operations ManagementStarting at €8.20
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El equipo de atención primaria de Tuixèn
Ribera, Jaume; Valor Sabatier, JosepCase P-785Service and Operations ManagementEl gerente del área de gestión 13 del ICS se plantea diversas alternativas para mejorar el servicio en el centro de atención primaria de Tuixen. Entre ellas se contempla la fijación de horarios para visitas, las citas concertadas, modificación de turnos y potenciar el papel de las enfermeras.Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137-EInformation Technologies, Knowledge and CommunicationInfoJobs.net is a web site specialized in matching companies in need of personnel with people in the labour market. It has more than half a million CVs in its database and twenty thousand active job offers posted daily. The case presents the dilemma facing InfoJob's General Manager when the world's largest player in the online recruitment market, Monster.com, brings its massive advertising and technological firepower to bear on the Spanish market...Starting at €8.20
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La farmacia del centro hospitalario de Tuixén
Ribera, Jaume; Valor Sabatier, JosepCase P-580Service and Operations ManagementEl caso describe la problemática con que se enfrenta un hospital que tiene sus instalaciones distribuidas en tres pabellones. En particular, el consejo de dirección se plantea la posibilidad de tener tres oficinas de farmacia en lugar de una sola farmacia centralizada. El caso hace énfasis en consideraciones económicas de coste de inventario y de calidad del servicio.Starting at €8.20