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Productos, mercados e instituciones financieras. Una introducción
Martínez Abascal, EduardoTechnical Note FN-340FinanceSe pretende aclarar la terminología sobre productos, mercados e instituciones financieras. Se exponen los principales conceptos que afectan al mercado monetario, de capitales, crediticio y de divisas.Starting at €8.20
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E-Commerce Analytics for CPG Firms (A): Estimating Sales
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521078-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €8.20
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E-Commerce Analytics for CPG Firms(C): Free Delivery Terms
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521080-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Israeli, Ayelet; Lisitsyn, Fedor TedCase HBS-521079-EMarketingThe E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data chStarting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Portfolio Optimization
Cervera, P.; Martínez Abascal, EduardoTechnical Note FN-242-EFinanceStarting at €8.20
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Warehouse Industries: A Listed Company Acquires a Competitor
Martínez Abascal, EduardoCase F-987-EFinanceA listed company acquires its main competitor in the UK domestic market. Industry, warehouse apparel in the UK and Europe. The case provides a rigorous and simple model to analyze potentitial acquisitions: Analysis of the past P&L and balance sheet; Forecast of P&L and balance sheet; CF calculation, price to pay and return expected for the shareholder; Risks. Strategic considerations. Other decisive criteria for the decision. The case includes th...Starting at €8.20
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Fresatrice Bertone Group: financing in times of Crisis
Martínez Abascal, EduardoCase F-1001-EFinanceThis case deals with an Italian company that produces machine tools (milling machines), an expensive product in a very competitive and cyclical industry. It discusses the Taylor production system, which is extremely complicated and involves mass production. The case presents the effects of the recession on P&L accounts and balance sheets and possible solutions.This case deals with an Italian company that produces machine tools (milling machines),...Starting at €8.20
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Optimización de carteras
Cervera, P.; Martínez Abascal, EduardoTechnical Note FN-242FinanceIntroducción al proceso de optimización de carteras o Teoría de Morkowitz. Ideas básicas sobre la Moderna Teoría de Administración de Carteras. Riesgo y rentabilidad de un activo y de una cartera formada por varios activos. Cartera óptima formada por varios activos con riesgo. Combinación óptima de un activo con riesgo y otro sin riesgo.Starting at €8.20