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Geely SEA: New Electric Vehicle Platforms
Shih, Willy; Lin, ShuCase HBS-622001-EStrategyKent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led the architectural development of the new Geely SEA platforms for its new family of BEVs. The new car would be part of the Zeekr premium lineup. He knew that smaller cars on a given ...Starting at €8.20
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Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting Emergent Web Tools into Your Organization's DNA
McAfee, AndrewBook Chapter HBS-5578BC-EWhen considering an Enterprise 2.0 effort, many business decision makers have some typical concerns: How do we get employees to use the new capabilities? Will people just use social networking software to plan happy hour, rather than to get work done? If the information on these platforms really is valuable, won't it be harvested by spies and sold to the highest bidder? In the end, many companies conclude that whatever the benefits of Enterprise ...Starting at €8.20
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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCase HBS-606S13Service and Operations ManagementMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Starting at €8.20
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Dollar General (A) (Spanish version)
Shih, Willy; Kaufman, Stephen P.; McKillican, RebeccaCase HBS-609S06StrategyDollar General Corporation (DG) operates one of the leading chains of extreme value retailers in the United States. 2006 revenues reached $9.2 billion, making DG the 6th largest mass retailer in the country. With revenues growing at 9% annually over the five-year period up to 2005, DG had the distinction of being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paint...Starting at €8.20
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From Imitation to Innovation: Zongshen Industrial Group
Shih, Willy; Dai, Nancy HuaCase HBS-610057-EService and Operations ManagementAs Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban a...Starting at €8.20
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewBook Chapter HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Starting at €8.20
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArticle HBS-R0611JInformation TechnologiesThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Starting at €8.20
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BeiGene, PowerPoint Supplement
Shih, Willy; Zhang, JimmyCase HBS-618043-EStrategyPowerPoint slides for case 618033.Starting at €8.20
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Netflix, Teaching Note
Shih, Willy; Kaufman, Stephen P.Teaching Note HBS-607139-EStrategyTeaching note to (607-138).Starting at €0.00
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Austal, Ltd. B
Shih, Willy; Pierson, Margaret; Lau, DawnCase HBS-613026-EStrategySupplement for case 613025Starting at €8.20