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How to Capitalize on Generative AI
McAfee, Andrew; Rock, Daniel; Brynjolfsson, ErikArticle HBS-S23061-EInformation TechnologiesBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new content and is used to do things such as write software, transcribe physicians' interactions with their patients, and let people converse with a CRM system. But it is far from perfect: It can produce distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Is ...Starting at €8.20
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Looking Ahead: The Future of Enterprise 2.0
McAfee, AndrewBook Chapter HBS-5585BC-EDo Web applications really matter in corporate competitive battles? Do they differentiate organizations from each other and help separate winners from losers? Emphatically yes, claims Andrew McAfee, who uses this chapter to explain just how technology matters and how Enterprise 2.0-the effective use of Web tools in pursuit of business and strategy goals-increases its importance. But will companies be able to embrace the new order? Acknowledging t...Starting at €8.20
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Investing in the IT That Makes a Competitive Difference
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807J-EInformation TechnologiesThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Investments in certain technologies do confer a competitive edge-one that has to be constantly renewed, as rivals don't merely match your moves but use technology to develop more potent ones and leapfrog over you. That's the conclusion of a comprehensive analysis t...Starting at €8.20
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Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting Emergent Web Tools into Your Organization's DNA
McAfee, AndrewBook Chapter HBS-5578BC-EWhen considering an Enterprise 2.0 effort, many business decision makers have some typical concerns: How do we get employees to use the new capabilities? Will people just use social networking software to plan happy hour, rather than to get work done? If the information on these platforms really is valuable, won't it be harvested by spies and sold to the highest bidder? In the end, many companies conclude that whatever the benefits of Enterprise ...Starting at €8.20
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Investing in the IT That Makes a Competitive Difference (Spanish version)
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807JInformation TechnologiesSince the mid-1990s, when the rate of spending on IT began to rise sharply, the spread between the leaders and laggards in an industry has widened. There are more winner-take-all markets. But the increased concentration has ramped up, rather than dampened, churn among the remaining players. And these dynamics are greatest in those industries that are more IT intensive. This pattern is already familiar to the makers of digital products, but it ha...Starting at €8.20
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Shattering the Myths About Enterprise 2.0
McAfee, AndrewArticle HBS-W0911A-EWeb 2.0 technologies are now a staple of social collaboration on the internet. In 2006 Andrew McAfee, of the MIT Center for Digital Business, coined the term Enterprise 2.0 to describe how organizations use emergent social software platforms, or ESSPs, to pursue their goals. However, some organizations don't achieve the many collaboration-related benefits that internal ESSPs can offer. After studying both successful and unsuccessful E2.0 initiati...Starting at €8.20
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Going Mainstream: A Road Map for Success in the New World of Internet Interaction
McAfee, AndrewBook Chapter HBS-5579BC-ESuccessfully adopting and benefiting from Web 2.0 tools can't be reduced to a single step-by-step recipe; there are too many variables, and appropriate actions depend critically on both the goals of the effort and the characteristics of the organization. In this chapter Andrew McAfee presents guidelines and advice-a road map-to help leaders deploy the new social software tools successfully, stressing simple actions that leaders can take to increa...Starting at €8.20
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Enterprise 2.0: How a Connected Workforce Innovates
McAfee, Andrew; Raman, Anand P.Article HBS-R0912H-EIn this conversation with HBR senior editor Anand P. Raman, McAfee, a principal research scientist at the MIT Sloan School of Management's Center for Digital Business, explains why Enterprise 2.0 tools - wikis, tags, Twitter, Google searches, and the like - are transforming companies' innovation processes. Procter & Gamble, for instance, uses its Connect + Develop website not only to publicize what it knows and what it can do but to highlight wha...Starting at €8.20
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The Great Decoupling
Brynjolfsson, Erik; McAfee, Andrew; Raman, Anand P.Article HBS-R1506D-ELeadership and People ManagementToday's digital innovations are doing for brainpower what the steam engine, and related, technologies did for muscle power during the Industrial Revolution. They're allowing us to rapidly overcome limitations and open up new frontiers, say Erik Brynjolfsson and Andrew McAfee, who have studied the impact of technologies on economies for years. The two MIT professors believe this transformation will create abundance. But they warn that there may be...Starting at €8.20
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArticle HBS-R0611JInformation TechnologiesThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Starting at €8.20