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The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position
D'Aveni, Richard A.Book Chapter HBS-5690BC-EStrategyThe fragmentation of markets and new, more focused business models have created many narrower markets where there once were a few broad ones. If rivals are using these new, narrower positions to slice away slivers of your market, you have become a victim of the proliferation trap. But you cannot fight everyone, everywhere, all the time. In this chapter, Richard A. D'Aveni shows how to go into battle. He first describes the telltale signs of the p...Starting at €8.20
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The Deterioration Trap: How to Use Market Power to Beat the Low-End Competitors
D'Aveni, Richard A.Book Chapter HBS-5697BC-EStrategyThe deterioration commodity trap occurs when a low-end competitor creates a dominant position that expands the market share at the low end. Like a black hole, the low-end competitor literally swallows up positions around it. Is your company in danger of falling victim to a low-end competitor? In this chapter, Richard A. D'Aveni offers a probing set of questions and characteristics that will help you determine if your company is at risk. He shows ...Starting at €8.20
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The Three Commodity Traps: From Diamonds to Glass--Is Your Company at Risk
D'Aveni, Richard A.Book Chapter HBS-5688BC-EStrategyCompanies around the world are increasingly falling prey to commoditization. As India and China exert their incredible economic potential, and technology continues to make major forward leaps, many companies' once-unique products or services become indistinguishable from others in the market. These companies find that they can hold their prices and lose market share, or they can hold market share only by lowering their prices. In either case, the...Starting at €8.20
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The Escalation Trap: How to Manage the Escalating Momentum of One-upsmanship-Escape the Competitive Cycle
D'Aveni, Richard A.Book Chapter HBS-5691BC-EStrategyHave you and your rivals become locked into a game of one-upmanship-each trying to outdo the other by offering the customer more benefits at the same or a lower price? Customers get more and more for their money. You lose out. If so, you've fallen into what Richard A. D'Aveni calls the escalation commodity trap. In this chapter, D'Aveni diagnoses the characteristics and causes of the escalation trap and offers strategies to help companies climb b...Starting at €8.20
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The Diamond in the Rough: How to Keep Finding Your Best Competitive Position-as Market Dynamics Change
D'Aveni, Richard A.Book Chapter HBS-5692BC-EStrategySpotting a threat of commoditization-and taking preventative action-is a critical survival skill for your organization. At the same time, for those prepared to seize the day, commoditization can present opportunities as well as threats. How do you exploit these windows of opportunity? In this chapter Richard A. D'Aveni explores a different perspective on dealing with commodity traps-anticipating them so you can stake out an advantageous position....Starting at €8.20