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PG&E and the First Climate Change Bankruptcy
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-221057-EFinanceIn early 2020, the California-based utility PG&E filed a second amended plan of reorganization. PG&E had filed for Chapter 11 bankruptcy in the face of more than $30 billion of legal claims brought against it for its alleged role in causing California wildfires. The plan had the support of key creditors and shareholders and a court-appointed committee representing the wildfire victims. However, it faced strong opposition from California's governo...Starting at €8.20
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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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E. I. du Pont de Nemours and Company: El split-off de Conoco (A)
Gilson, Stuart C.; Fagan, Perry L.Case HBS-210S21FinanceDespués de tomar el 30% de su filial pública de petróleo y gas de Conoco en la mayor oferta pública inicial doméstica (OPI) en la historia de EE.UU., la gestión de E. I. du Pont de Nemours and Co. (DuPont) está considerando desprenderse de su participación restante en Conoco. Este objetivo se logrará a través de una transacción relativamente poco común llamada corporativa "escisión", bajo la cual se darán los accionistas de DuPont la opción de in...Starting at €8.20
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Pricing Jonstan's
Pfeifer, Phillip E.; Farris, Paul W.Case DARDEN-M-0807-EMarketingThis case is intended for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's boss had been planning to raise prices for their brand, Jonstan’s, across all forms and sizes for each of its four major customers (consisting of the largest retailers in the United States). When Su questioned his thinking, he offered two justifications.Starting at €8.20
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Designing Channels of Distribution
Spekman, Robert E.; Farris, Paul W.Technical Note DARDEN-M-0769-EMarketingThis note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.Starting at €8.20
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Media Modeling and Budgeting at DMI
Farris, Paul W.; Pfeifer, Phillip E.Case DARDEN-M-0791-EMarketingA marketing director applies a scientific/quantitative approach to understanding and optimizing his company's marketing spending decisions. His hypotheses include the concepts of diminishing returns on spending, a results ceiling, carryover, and differential effectiveness. His team develops a mathematical formula that provides parameter estimates resulting from fitting the model to the three years of regional and national data. He must then decid...Starting at €8.20
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Teaching Note DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Starting at €0.00