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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Acenor: The Vitoria-Gasteiz Factory (E)
Rodríguez Porras, José MaríaCase FH-481-ELeadership and People ManagementStarting at €5.74
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Acenor: Planta de Vitoria-Gasteiz (E)
Rodríguez Porras, José MaríaCase FH-481Leadership and People ManagementDescribe la serie de acontecimientos que se produjeron en esta factoría en 1992, y los interrogantes que se plantea su anterior director, que ha pasado a ocupar el cargo de director de formación del «holding». (Es continuación de la serie de casos del mismo título.)Starting at €5.74
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Acenor: The Vitoria-Gasteiz Factory (A, B, C, D & E) - Teaching Note
Rodríguez Porras, José MaríaTeaching Note FHT-30-ELeadership and People ManagementStarting at €0.00
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El facilitador en los grupos de mejora: Perfil, funciones e intervenciones
Rodríguez Porras, José MaríaTechnical Note FHN-311Leadership and People ManagementBreve descripción del perfil, de las funciones y de las intervenciónes más típicas de un facilitador en un grupo de mejora.Starting at €8.20
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Acenor: Planta de Vitoria-Gasteiz (A, B, C, D y E) - Nota del Instructor
Rodríguez Porras, José MaríaTeaching Note FHT-30Leadership and People Management(Véase casos FH-355, FH-384, FH-385, FH-449 y FH-481)Starting at €0.00
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Pricing Jonstan's
Pfeifer, Phillip E.; Farris, Paul W.Case DARDEN-M-0807-EMarketingThis case is intended for MBA audiences and is used for the first-year and second-year elective, Data Analysis and Optimization. Swati Su's boss had been planning to raise prices for their brand, Jonstan’s, across all forms and sizes for each of its four major customers (consisting of the largest retailers in the United States). When Su questioned his thinking, he offered two justifications.Starting at €8.20