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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Fusiones y personas: claves para una adquisicion eficaz y como sobrevivirla
Stein, Guido; Cuadrado, MartaTechnical Note DPON-123Corporate Governance, Leadership and People Management, StrategyEsta nota tecnica tiene como objeto reflexionar sobre el impacto en las personas de los procesos de fusion y adquisicion de empresas. Existe una amplia bibliografia cientifica, apoyada en evidencias empiricas, que discute las reglas y formulas magicas que conducen a una adquisicion exitosa . Una de las primeras conclusiones a las que se llega tras procesar la bibliografia es que las evidencias empiricas que se aducen en cada caso son muy variadas...Starting at €8.20
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Aterrizaje: reflexiones desde la dirección general
Stein, Guido; Cuadrado, MartaTechnical Note DPON-115Corporate Governance, Leadership and People Management, StrategyEl objetivo de esta nota técnica es explorar algunas de las primeras acciones que conviene adoptar cuando se aterriza en una dirección general, a través de la experiencia del presidente ejecutivo y director general en España de una empresa global norteamericana de servicios financieros, posicionada entre las 30 compañías más prestigiosas de Estados Unidos, y otros tres directivos generales de diversos sectores. Aborda también la combinación de co...Starting at €8.20
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Introducción a la gestión de personas: Criterios de sentido común
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121Innovation and Change, Leadership and People Management, StrategyEsta nota técnica tiene como objetivo introducir al lector en el conjunto de las principales políticas de la gestión de personas en las empresas. No pretende ser exhaustiva, sino clarificadora para los directivos que tienen a su cargo personas, independientemente de su función o área de negocio. No está escrita en primer lugar para los expertos en recursos humanos, aunque quizá les pueda resultar útil este enfoque académico directo, nutrido con l...Starting at €8.20
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La cultura empresarial en el aterrizaje de un directivo
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125Corporate Governance, Innovation and Change, Leadership and People ManagementEn la actualidad, proliferan los libros para directivos y los artículos de investigación que reflexionan sobre la importancia de la cultura dentro de las compañías; sin embargo, son menos los que ponen el foco en cómo afecta esa cultura al proceso de toma de posesión del cargo de un directivo. La experiencia enseña que intentar cambiar la cultura no es una tarea fácil ni exenta de riesgos y también que, mediante la utilización de las herramientas...Starting at €8.20
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Introduction to Personnel Management: Rules of thumb
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121-EInnovation and Change, Leadership and People Management, StrategyThis technical note aims to acquaint readers with the main personnel management policies found in enterprises. It is intended not to be exhaustive but to serve as a reference for managers in charge of their own teams, regardless of their position or department. It was not written specifically for human resources experts, although they too may find this direct academic approach - reinforced by daily practice - rather useful. The line between arbi...Starting at €8.20
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Taking Off in a New Role: Reflections From Top Management
Stein, Guido; Cuadrado, MartaTechnical Note DPON-115-ECorporate Governance, Leadership and People Management, StrategyThe purpose of this technical note is to explore some of the initial actions that should be taken when starting out in a top management position through the experience of the president and CEO for Spain of a global U.S. financial services company - one of the 30 most prestigious companies in the United States - and three other senior executives from different sectors. It also addresses the competencies and characteristics that define an effective...Starting at €8.20
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Business Culture in the Incorporation of a New Executive
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125-ECorporate Governance, Innovation and Change, Leadership and People ManagementToday there are any number of research articles and books for executives that reflect on the importance of culture within companies. However, there are not so many that focus on how this culture affects the process when an executive is starting a new job. Experience tells us that trying to change the culture is no easy task, nor is it free of risk. It also shows us that, by using the right tools, culture can become an effective weapon to help the...Starting at €8.20
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Introduction to Personnel Management: Rules of thumb (French Version)
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121-FRInnovation and Change, Leadership and People Management, StrategyThis technical note aims to acquaint readers with the main personnel management policies found in enterprises. It is intended not to be exhaustive but to serve as a reference for managers in charge of their own teams, regardless of their position or department. It was not written specifically for human resources experts, although they too may find this direct academic approach - reinforced by daily practice - rather useful. The line between arbi...Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00