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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
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Ukrop's Savings Spot
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0753-EMarketingUkrop's has developed a unique coupon dispenser that is placed in front of the store. Customers with Ukrop's loyalty card can use this system to obtain coupons that are customized for them. The case explores the impact of this system on customer loyalty and store profitability. The case presents an opportunity to discuss the process of establishing the return on investment from such a loyalty program.Starting at €8.20
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeTeaching Note DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Starting at €0.00
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SVEDKA Vodka (A) and (B) - Teaching Note
Farris, Paul W.Teaching Note DARDEN-M-0774TN-EMarketingTeaching note for product M-0774Starting at €0.00
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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Silk Soy Milk (A) and (B) - Teaching Note
Farris, Paul W.Teaching Note DARDEN-M-0771TN-EMarketingTeaching note for product M-0771Starting at €0.00
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarTeaching Note DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Starting at €0.00
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Teaching Note DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Starting at €0.00
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryTeaching Note DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Starting at €0.00