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Thriving With the Crowd: Marketing With (and Against) the New Influence Peddlers
Joshua Bellin; Paul F. NunesArticle IVEY-9B13TD01-EMarketingMarketers face new challenges in the era of crowdsourced opinions, where sites like TripAdvisor and Yelp allow consumers to share opinions that may contradict marketing messages. This article identifies ten sources of influence that can sway consumers, four of which (social networks, opinion aggregators, recommendation engines, and price comparison services) have only gained prominence recently. With the shift from traditional marketing channels ...Starting at €8.20
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Boldly Going Digital
Paul F. Nunes; Vedrana SavicArticle IVEY-9B17TB04-EStrategyCompanies worldwide spent US$1 trillion on digital technology in 2016. Unfortunately, for many businesses, this investment is not corresponding with financial returns. While some companies excel at adopting innovative digital technologies, many are only achieving incremental business improvements. Organizations need to radically rethink their approaches and develop bold digital strategies to harness technologies and unlock new sources of growth. ...Starting at €8.20
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Research In Motion: The Mobile OS Platform War, Teaching Note
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Teaching Note HBS-614041-ETeaching Note for 613001.Starting at €0.00
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Research In Motion: The Mobile OS Platform War
MacCormack, Alan; Dunn, Brian; Kemerer, Chris F.Case HBS-613001-EKnowledge and CommunicationThe case describes competition in the market for smartphones in the US, and the position of one player, Research in Motion (RIM) who manufacture the popular Blackberry line of products. Early in 2011, RIM is in trouble. Its stock price has plummeted, amidst poor business results, and its future as an independent company is in doubt. A new Chief Executive Officer, Thorsten Heins, must decide how to position the company for the future. The case all...Starting at €8.20
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Teaching Note HBS-614040-EService and Operations ManagementTeaching Note for 613073.Starting at €0.00
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Let’s Get Digitally Physical
Omar Abbosh; Paul F. Nunes; Vedrana SavicArticle IVEY-9B17TE02-EStrategyFor many companies, peak condition is sustained through digital fitness—an ability to invest in and innovate using digital technologies. However, Accenture research has found that many companies are not actively building their digital muscles, even when they are in a strong financial position. When we examined the financial and digital performance of over 300 global companies, we found one category of business that was surprisingly strong on fina...Starting at €8.20
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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Case HBS-613073-EService and Operations ManagementThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Starting at €8.20