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Delivering Groundswell Customer Service: Using Social Technologies to Harness the Marketing Power of Your Frontline Employees
Bernoff, Josh; Schadler, TedBook Chapter HBS-7026BC-EBecause customers talk, customer service is marketing. Even one negative customer experience, broadcast on Twitter, retweeted, commented on, and forwarded to countless other customers or potential customers, can destroy your company's reputation. According to authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler, this means employees must treat each customer as a potential influencer, reaching out though channels like Twitter, Facebook,...Starting at €8.20
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Peer Influence Analysis: Using Social Technologies to Identify Your Business's Most Influential Customers
Bernoff, Josh; Schadler, TedBook Chapter HBS-7025BC-EWithin social networks, consumers create 256 billion impressions on one another every year-just by talking about products and services. What are you doing to make these impressions work for you? What are you doing to stop them from working against you? You need to think about individuals as potential sources of marketing influence, both positive and negative. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler lay out...Starting at €8.20
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Helping the Groundswell Support Itself: The Payoff to Your Business of Enabling Customers to Support Each Other Using Social Technologies
Li, Charlene; Bernoff, JoshBook Chapter HBS-8349BC-ECustomer service call centers cost companies billions of dollars to run. Online support and outsourcing can help, but often at the cost of alienating customers. Now, the groundswell-the vast and ever-expanding community of social technology users-has given customers a whole new source of support: each other. And all you have to do is get out of the way. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show you three soc...Starting at €8.20
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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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ITC eChoupal Initiative (Spanish version)
Upton, David M.; Fuller, Virginia A.Case HBS-606S02Service and Operations ManagementSoybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They also have very limited access to information and education on farming techniques. Describes the use of Internet technologies to reach these farmers and, in particular, examines a new ...Starting at €8.20
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Lean Knowledge Work
Staats, Bradley R.; Upton, David M.Article HBS-R1110G-EService and Operations ManagementMany manufacturing companies and some service firms have reaped considerable benefits by applying variations of the Toyota Production System, a method for making operations "lean" through relentless efforts to increase quality and efficiency and eliminate waste. But conventional wisdom holds that lean principles don't lend themselves to knowledge work, which involves judgment and expertise, not the sorts of repetitive, easily specified tasks foun...Starting at €8.20
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Daewoo Shipbuilding and Marine Engineering
Upton, David M.; Kim, BowonCase HBS-609018-EService and Operations ManagementExplores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new Chinese competitors. Without outsourcing some of its work to China, DSHM would become uncompetitive. However, in outsourcing the work, some skills would necessarily have to be transf...Starting at €8.20
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TCS: The MCA 21 Project
Upton, David M.; Staats, Bradley R.Case HBS-609024-ETata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS' progression from a provider of low-cost technical resources to their goal of becoming an end-to-end technology enabled services provider. However, the project was not only complex but also presented cons...Starting at €8.20
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Foremostco, Inc. (A) & (B), Teaching Note
Upton, David M.; Fuller, Virginia A.Teaching Note HBS-607011-EService and Operations ManagementTeaching Note to (604-017) and (605-032). An abstract is not available for this product.Starting at €0.00
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20