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Persuasive Communication: an introduction
Leggett, Brian O'ConnorTechnical Note DPON-4-ELeadership and People ManagementThe goal of persuasion can be said to be twofold: to further those of the persuader's own ends which are not at the expense of the persuadee's interests, such as interfering with the persuadee's freedom to choose; and to simply improve the persuadee's own interests, irrespective of the ends of the persuader.Starting at €8.20
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Digital Twin: Representing the Real
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1785-EService and Operations ManagementA digital twin can be described as a digital model of a real object. But what makes it different from a prototype? How are digital twins being used in business settings outside manufacturing? How do they relate to machine learning and augmented reality? When digital twins meet their fullest potential, they enable businesses to optimize operations by managing their assets more efficiently, generating higher productivity, and reducing costs. This t...Starting at €8.20
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Preparing for Job Interviews: A Guide to Successful Interviewing
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-80-ELeadership and People ManagementJob interviews are stressful - even for people who have gone on countless interviews. The best way to reduce the stress is to be prepared. Take the time to review the "standard" interview questions you will most likely be asked. This technical note contains 71 typical interview questions and guidance on successful interview preparation.Starting at €8.20
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Leadership Through Speeches: A Visionary Model
Leggett, Brian O'ConnorTechnical Note DPON-7-ELeadership and People ManagementPainting a picture of what could be is the essence of visionary rhetoric. It is partly utopian and is built on the imagination in order to motivate listeners to think about what may be possible. It greatly depends on the personal credibility of the speaker (ethos) as the speaker is selling something that has not yet fully materialized.Starting at €8.20
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Written Discourse
Leggett, Brian O'ConnorTechnical Note LN-42-EKnowledge and CommunicationThe "function" of business writing is to accomplish some purpose, perform some function, make some point: the terms purpose and function being interchangeable. In the process of putting ideas into words, the words themselves tend to generate new ideas, and so the function intended can be constantly modified in the very act of embodying it in a " form" and " function" modify each other in the process of writing is, however, limited by what we may ...Starting at €8.20
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Style: the Use of Language to Persuade
Leggett, Brian O'ConnorTechnical Note DPON-97-EKnowledge and Communication, Leadership and People ManagementStyle, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw ¿Style of Language¿ in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses how this will be said. This connection between style and invention essentially links style and content. But not everyone agrees with Cicero on this poi...Starting at €8.20
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Minsearch (A)
Leggett, Brian O'Connor; Watson A.Case L-3-EKnowledge and CommunicationCompany policy and communiation strategy must be clear in the executive's mind before he puts pen to paper.Starting at €8.20
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Data Quality and Data Engineering
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1790-EService and Operations ManagementAs companies increasingly rely on data and analytics to make decisions and improve their operations, it becomes clear that data quality can be a major issue. The insights gleaned from data analytics are useful only if the data is of high quality. This note summarizes some common issues that can result in low-quality data and explores the crucial task of data engineering. This note is taught at Darden in the second-year elective, “Digital Operat...Starting at €8.20
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Persuasion and Change
Leggett, Brian O'ConnorTechnical Note LN-45-EKnowledge and CommunicationIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Starting at €8.20
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The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20