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Digital Twin: Representing the Real
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1785-EService and Operations ManagementA digital twin can be described as a digital model of a real object. But what makes it different from a prototype? How are digital twins being used in business settings outside manufacturing? How do they relate to machine learning and augmented reality? When digital twins meet their fullest potential, they enable businesses to optimize operations by managing their assets more efficiently, generating higher productivity, and reducing costs. This t...Starting at €8.20
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Tesla Inc.: Strategic Partnerships for Growth
Cara C. Maurer; Ken MarkCase IVEY-9B19M033-EEntrepreneurship, StrategyIn 2018, California-based Tesla Inc. (Tesla) seemed to be gaining momentum after a series of setbacks in the production of its mass-market Model 3 car. Tesla's partnership strategy, guided by founder and chief executive officer Elon Musk, had been key to its success, yet Tesla did not appear to be succeeding as a stand-alone firm. It continued to command a small portion of overall vehicle sales, it had not mastered mass-production techniques, and...Starting at €8.20
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Data Quality and Data Engineering
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1790-EService and Operations ManagementAs companies increasingly rely on data and analytics to make decisions and improve their operations, it becomes clear that data quality can be a major issue. The insights gleaned from data analytics are useful only if the data is of high quality. This note summarizes some common issues that can result in low-quality data and explores the crucial task of data engineering. This note is taught at Darden in the second-year elective, “Digital Operat...Starting at €8.20
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The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20
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Is Governance the Key to the Metaverse?
Laseter, Timothy M.Case DARDEN-OM-1777-EService and Operations ManagementBridget Lively, an information technology consultant, was intrigued by new ideas involving potential applications of “markets” to societal problems. An avid Wikipedia editor and previously very active in developing Linux open-source software, Lively imagined applying market principles to a metaverse in such a way that it would be decentralized, open, inclusive, and democratic. As her head spun with the possibilities and challenges of creating a t...Starting at €8.20
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Whole Foods Market Inc.: Expansion in Canada
Cara C. Maurer; Valentina BardorfCase IVEY-9B14M130-EStrategyIn December 2012, the senior management team of Whole Foods Market Inc. was contemplating the company’s options for international expansion, including further expansion in Canada. The company, headquartered in Austin, Texas, was a natural and organic foods supermarket that had become known and trademarked as “America’s Healthiest Grocery Store.” It had seen steep growth since its inception in 1977 and had an appetite for more. Ten years ago, its ...Starting at €8.20
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Competitive-Cost Analysis: Learning Curves
Laseter, Timothy M.; Schwartz, GregTechnical Note DARDEN-OM-1745-EService and Operations ManagementThis fourth note in the five-part series on competitive-cost analysis introduces the concept of the learning curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Starting at €8.20
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Competitive-Cost Analysis: Experience Curves
Laseter, Timothy M.; Schwartz, GregTechnical Note DARDEN-OM-1799-EService and Operations ManagementThis final note in the five-part series on competitive-cost analysis introduces the concept of the experience curve, which can be analyzed with a log-log relationship between unit cost and cumulative volume.Starting at €8.20
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Cybersecurity: Managerial Basics
Laseter, Timothy M.; Johnson, M. Eric; Sesia, AldoTechnical Note DARDEN-OM-1807-EService and Operations ManagementThis note introduces cybersecurity what it is, why it is needed, and current practices and solutions. While the broad issue of information security is a concern for governments and individuals, this note focuses on internet-related risks facing private-sector enterprises. Cybersecurity is, or should be, front and center in the minds of leaders at companies that are adopting and applying digital technologies to transform how their companies operat...Starting at €8.20
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How to Tackle a Strategy Case
Cara C. MaurerTechnical Note IVEY-9B21M040-EStrategyThis short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M. Crossan, Cara C. Maurer, W. Glenn Rowe, and Michael J. Rouse, Strategic Analysis and Action, 10th ed. (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no te...Starting at €8.20